REDPATH FOR CONGRESS COMMITTEE
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| Overall score | 8.3/100 |
| Spend / Reach / Long. / Eff. | 0.0 Β· 0.0 Β· 0.0 Β· 33.3 |
| Spend range | <USD 99 |
| Impressions | 0 β 99 |
| CPM (β $/1k impr) | USD 1000.0 |
| Est. audience size | 100,001 β 500,000 |
| Days live | 1 (2020-10-10 β 2020-10-10) |
| Created | 2020-10-10 |
| Creative variants | 0 body Β· 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | OH β William Redpath |
| Surfaced by | βsenate:William Redpathβ |
| Issue | jobs labor |
| Framing | issue advocacy |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | professional |
| Who pictured | workers labor, medical |
| Symbols | factory industry |
| Call to action | learn more |
| Standout element | Everyday worker in scrubs/blue collar setting delivering the testimonial directly to camera |
| Tactic | Uses a relatable working-class woman as a surrogate testimonial to build trust on jobs and manufacturing issues, grounding the political message in authentic blue-collar Ohio identity. |