πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
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Lindsey Graham US Inactive

TEAM GRAHAM, INC.

ad creative

Support Senator Lindsey Graham!

Chip in $20.20 Now!

Ad copy

A special message from Senator Tim Scott (R-SC): Out-of-state liberals are funneling millions πŸ’° πŸ’° πŸ’° into South Carolina in an attempt to buy this election and win a Democratic Majority in the Senate. We must fight back. Will you join me in supporting Senator Lindsey Graham by chipping in $20.20 right now?

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score57.1/100
Spend / Reach / Long. / Eff.63.0 Β· 97.1 Β· 7.2 Β· 61.3
Spend rangeUSD 15,000–19,999
Impressions700,000 – 799,999
CPM (β‰ˆ $/1k impr)USD 23.33
Est. audience sizeβ€”
Days live27 (2020-06-15 β†’ 2020-07-12)
Created2020-06-15
Creative variants1 body Β· 1 headline
Platformsfacebook, instagram
Languagesen
CandidateSC β€” Lindsey Graham
Surfaced byβ€œsenate:SC β€” Lindsey Graham”

🧠 AI analysis

Issuedemocracy elections
Framingpositive candidate
Message typefundraising
Emotional appealfear
Production tiersemi pro
Who picturedcandidate
Symbolsmoney cash
Call to actiondonate
Standout elementTim Scott delivering a direct-to-camera video endorsement as a surrogate fundraising appeal
TacticLeverages a high-profile Black Republican senator as a credibility surrogate to amplify the threat of outside liberal money and drive urgent small-dollar donations.

Where it ran (delivery by region)

Texas10.1%
Florida9.8%
California5.6%
New York5.3%
Georgia4.4%
North Carolina3.8%
Pennsylvania3.6%

Who saw it (delivery)

18-24 Β· male 0.3%
55-64 Β· male 9.2%
55-64 Β· unknown 0.3%
18-24 Β· female 0.3%
45-54 Β· unknown 0.2%
65+ Β· unknown 0.4%
65+ Β· male 12.4%
65+ Β· female 30.9%
45-54 Β· female 10.5%
35-44 Β· female 2.9%
55-64 Β· female 23.3%
35-44 Β· male 2.2%
18-24 Β· unknown 0.0%
45-54 Β· male 5.1%
35-44 Β· unknown 0.1%
25-34 Β· male 0.9%
25-34 Β· female 1.0%
25-34 Β· unknown 0.0%

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