THE MARKEY COMMITTEE
Please contribute to our grassroots campaign today
With just a few days to go, Joe Kennedy’s super PAC and his big money backers have spent a staggering $7 MILLION on TV ads to try and stop us. But we’ve got news for them: we aren't going to let them buy this seat. Can we count on you to rush a donation to our campaign in the final stretch? Let’s show them that no amount of big money is as powerful as our grassroots campaign.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 42.0/100 |
| Spend / Reach / Long. / Eff. | 31.7 · 70.7 · 1.9 · 63.6 |
| Spend range | USD 900–999 |
| Impressions | 50,000 – 59,999 |
| CPM (≈ $/1k impr) | USD 17.26 |
| Est. audience size | — |
| Days live | 8 (2020-08-23 → 2020-08-31) |
| Created | 2020-08-23 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MA — Ed Markey |
| Surfaced by | “senate:Ed Markey” |
| Issue | democracy elections |
| Framing | contrast comparison |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | money cash |
| Call to action | donate |
| Standout element | direct-to-camera candidate appeal with grassroots vs. big money contrast framing |
| Tactic | Classic David-vs-Goliath fundraising tactic that weaponizes opponent's spending as evidence of threat, converting donor anxiety into urgent small-dollar action. |
| New York | 18.9% |
| California | 15.0% |
| Michigan | 4.9% |
| Pennsylvania | 4.5% |
| Illinois | 4.3% |
| Florida | 4.3% |
| New Jersey | 3.5% |
| 45-54 · unknown | 0.3% |
| 18-24 · female | 1.8% |
| 18-24 · unknown | 0.2% |
| 55-64 · unknown | 0.3% |
| 25-34 · female | 6.3% |
| 45-54 · female | 6.1% |
| 18-24 · male | 3.3% |
| 25-34 · male | 12.5% |
| 65+ · unknown | 0.4% |
| 25-34 · unknown | 0.6% |
| 65+ · female | 14.8% |
| 35-44 · female | 5.9% |
| 55-64 · female | 10.0% |
| 45-54 · male | 7.2% |
| 35-44 · male | 9.5% |
| 65+ · male | 11.5% |
| 55-64 · male | 8.9% |
| 35-44 · unknown | 0.4% |