Janet Mills US Inactive
Mills for Maine
⚠ Creative removed by Meta
This ad's image was taken down for violating Meta's ad standards; the copy below is preserved from the Ad Library.
This ad's image was taken down for violating Meta's ad standards; the copy below is preserved from the Ad Library.
URGENT: Janet Mills for Maine
Ad copy
Election Day is right around the corner, and the stakes could not be higher in this must-win election. This is a competitive race and we can’t risk falling short now. Can you rush a $5 donation right now so we can finish strong on Election Day?
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 43.9/100 |
| Spend / Reach / Long. / Eff. | 34.7 · 70.7 · 8.8 · 61.5 |
| Spend range | USD 1,000–1,499 |
| Impressions | 50,000 – 59,999 |
| CPM (≈ $/1k impr) | USD 22.72 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 33 (2022-09-27 → 2022-10-30) |
| Created | 2022-09-26 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Janet Mills |
| Surfaced by | “senate:Janet Mills” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Facebook content removal notice substituting for the actual ad creative |
| Tactic | The ad leverages urgency and scarcity language ('must-win,' 'rush,' 'URGENT') to drive last-minute small-dollar donations, though the actual creative was removed by Facebook for a missing disclaimer, undermining its effectiveness. |
Where it ran (delivery by region)
| Maine | 100.0% |
Who saw it (delivery)
| 13-17 · female | 0.0% |
| 35-44 · male | 3.8% |
| 18-24 · female | 0.8% |
| 35-44 · female | 7.8% |
| 55-64 · unknown | 0.3% |
| 65+ · unknown | 0.5% |
| 45-54 · male | 5.3% |
| 55-64 · male | 8.2% |
| 55-64 · female | 17.9% |
| 65+ · female | 25.0% |
| 18-24 · unknown | 0.1% |
| 45-54 · female | 10.6% |
| 25-34 · male | 2.4% |
| 65+ · male | 11.8% |
| 25-34 · female | 4.3% |
| 45-54 · unknown | 0.2% |
| 35-44 · unknown | 0.3% |
| 25-34 · unknown | 0.2% |
| 18-24 · male | 0.6% |
