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Congressman Seth Moulton US Inactive

Office of Congressman Seth Moulton

ad creative

Ad copy

There are no excuses for Pete Hegseth’s reckless mishandling of classified information or his complete lack of accountability afterward.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score39.7/100
Spend / Reach / Long. / Eff.21.0 · 68.1 · 0.6 · 69.1
Spend rangeUSD 300–399
Impressions40,000 – 44,999
CPM (≈ $/1k impr)USD 8.22
Est. audience size100,001 – 500,000
Days live3 (2025-12-30 → 2026-01-02)
Created2025-12-30
Creative variants1 body · 0 headline
Platformsfacebook, instagram
Languagesen
CandidateMA — Seth Moulton
Surfaced by“senate:Seth Moulton”

🧠 AI analysis

Issueforeign policy defense
Framingattack opponent
Message typepersuasion
Emotional appealanger
Production tiersemi pro
Who picturedopponent
Symbolsus flag, military
Call to actionnone
Standout elementLower-third name chyron labeling the opponent mid-speech in an official government setting, making it feel like damning news footage
TacticThe ad deploys a news-clip authenticity tactic — using real press conference footage with a broadcast-style name label to frame the opponent as already convicted by the record, lending credibility to the accusation of classified information mishandling.

Where it ran (delivery by region)

Massachusetts100.0%
New Hampshire0.0%

Who saw it (delivery)

18-24 · female 0.5%
45-54 · male 7.3%
65+ · male 8.7%
65+ · female 16.0%
55-64 · unknown 0.2%
55-64 · male 9.5%
55-64 · female 14.8%
45-54 · unknown 0.2%
45-54 · female 12.8%
18-24 · male 0.2%
35-44 · unknown 0.3%
35-44 · male 5.9%
35-44 · female 13.0%
25-34 · unknown 0.1%
25-34 · male 2.9%
25-34 · female 7.4%
18-24 · unknown 0.0%
65+ · unknown 0.2%

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