MOULTON FOR CONGRESS
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 51.4/100 |
| Spend / Reach / Long. / Eff. | 47.8 · 87.0 · 6.3 · 64.4 |
| Spend range | USD 4,000–4,499 |
| Impressions | 250,000 – 299,999 |
| CPM (≈ $/1k impr) | USD 15.45 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 24 (2020-07-27 → 2020-08-20) |
| Created | 2020-07-27 |
| Creative variants | 0 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MA — Seth Moulton |
| Surfaced by | “senate:Seth Moulton” |
| Issue | jobs labor |
| Framing | issue advocacy |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | professional |
| Who pictured | workers labor, medical |
| Symbols | factory industry |
| Call to action | learn more |
| Standout element | Everyday worker in scrubs/blue collar setting delivering the testimonial directly to camera |
| Tactic | Uses a relatable working-class woman as a surrogate testimonial to build trust on jobs and manufacturing issues, grounding the political message in authentic blue-collar Ohio identity. |
| Massachusetts | 99.8% |
| New Hampshire | 0.2% |
| 35-44 · unknown | 0.1% |
| 25-34 · male | 9.1% |
| 45-54 · unknown | 0.1% |
| 45-54 · male | 4.6% |
| 65+ · male | 6.9% |
| 45-54 · female | 5.6% |
| 18-24 · male | 7.8% |
| 18-24 · female | 13.4% |
| 65+ · female | 14.5% |
| 65+ · unknown | 0.2% |
| 55-64 · female | 9.5% |
| 25-34 · female | 12.0% |
| 35-44 · female | 5.3% |
| 55-64 · male | 6.4% |
| 35-44 · male | 4.1% |
| 55-64 · unknown | 0.2% |
| 18-24 · unknown | 0.1% |
| 25-34 · unknown | 0.2% |