πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
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Colin Allred US Inactive

COLIN ALLRED FOR SENATE

ad creative

MIDNIGHT DEADLINE: Endorse Colin Allred for Senate against Ted Cruz!

Colin’s counting on your endorsement by midnight.

Ad copy

𝑰𝒇 π’šπ’π’–β€™π’“π’† π’“π’†π’‚π’…π’š 𝒕𝒐 𝒃𝒆𝒂𝒕 𝑻𝒆𝒅 π‘ͺ𝒓𝒖𝒛, 𝒑𝒍𝒆𝒂𝒔𝒆 𝒔𝒕𝒐𝒑 π’”π’„π’“π’π’π’π’Šπ’π’ˆ. I’m Colin Allred, and polls currently show me and Cruz TIED in Texas. But I need 3,873 new endorsements by midnight to show the strength of our grassroots movement and help me pull ahead. Can I count on you to be one of them?

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score58.6/100
Spend / Reach / Long. / Eff.59.4 Β· 85.0 Β· 35.0 Β· 54.9
Spend rangeUSD 10,000–14,999
Impressions200,000 – 249,999
CPM (β‰ˆ $/1k impr)USD 55.55
Est. audience size100,001 – 500,000
Days live128 (2024-03-18 β†’ 2024-07-24)
Created2024-03-18
Creative variants1 body Β· 1 headline
Platformsfacebook, instagram
Languagesen
CandidateTX β€” Colin Allred
Surfaced byβ€œsenate:Colin Allred”

🧠 AI analysis

Issuedemocracy elections
Framingpositive candidate
Message typelist building survey
Emotional appealurgency
Production tiersemi pro
Who picturedcandidate
Symbolsnone
Call to actionsign petition
Standout elementBold red 'ENDORSE COLIN' button combined with a specific countdown number (3,873) to manufacture scarcity and urgency
TacticThe ad uses a fake-live urgency tactic with a precise endorsement count and midnight deadline to trigger FOMO-driven list sign-ups, framing a passive endorsement click as a pivotal grassroots act that can tip a tied race.

Where it ran (delivery by region)

Texas63.2%
California6.2%
Florida2.6%
New York2.5%
Unknown2.0%
Washington1.5%
Arizona1.2%

Who saw it (delivery)

25-34 Β· unknown 0.0%
35-44 Β· unknown 0.1%
55-64 Β· unknown 0.2%
25-34 Β· female 2.4%
65+ Β· male 15.2%
65+ Β· unknown 0.5%
45-54 Β· male 3.6%
45-54 Β· female 9.0%
65+ Β· female 37.8%
55-64 Β· male 6.0%
55-64 Β· female 14.5%
25-34 Β· male 1.3%
35-44 Β· female 6.4%
35-44 Β· male 2.8%
45-54 Β· unknown 0.1%

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