Juliana Stratton US Inactive
JULIANA FOR ILLINOIS
Become a Founding Donor
Ad copy
Team: One of my opponents has $20 million in the bank. You read that right: $20 million. That kind of money isn’t just a line in a budget. It means nonstop TV ads, high-priced consultants, glossy mailers, and algorithms working overtime to flood your feed. It’s what career politicians use to try to drown out grassroots support. But let me tell you something from the heart: That money can’t buy values. It can’t buy trust. And it sure can’t buy the kind of grassroots movement we’re building — one conversation, one contribution, one person at a time. We don’t have $20 million — but we have something stronger: you. If we’re going to compete with that kind of cash, we need to build the most people-powered campaign Illinois has ever seen. That means folks like you stepping up early and often to help fuel this movement. Can you chip in $5, $25, or anything you can today? Every dollar helps us close the gap and build the movement we need to win.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 34.8/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 55.8 · 3.3 · 62.5 |
| Spend range | USD 200–299 |
| Impressions | 10,000 – 14,999 |
| CPM (≈ $/1k impr) | USD 19.96 |
| Est. audience size | — |
| Days live | 13 (2025-07-03 → 2025-07-16) |
| Created | 2025-07-03 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | IL — Juliana Stratton |
| Surfaced by | “senate:Juliana Stratton” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | contrast comparison |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | selfie-style direct-to-camera video reinforcing authentic grassroots intimacy |
| Tactic | The ad leverages a classic David-vs-Goliath contrast framing — opponent's $20M war chest as villainous while soliciting small-dollar donations as an act of values-driven community resistance. |
Where it ran (delivery by region)
| Illinois | 100.0% |
Who saw it (delivery)
| 18-24 · female | 0.8% |
| 45-54 · male | 4.6% |
| 65+ · male | 9.0% |
| 65+ · female | 23.8% |
| 55-64 · unknown | 0.4% |
| 55-64 · male | 7.6% |
| 55-64 · female | 18.4% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 13.9% |
| 18-24 · male | 1.1% |
| 35-44 · unknown | 0.3% |
| 35-44 · male | 3.9% |
| 35-44 · female | 8.7% |
| 25-34 · unknown | 0.3% |
| 25-34 · male | 2.9% |
| 25-34 · female | 3.3% |
| 18-24 · unknown | 0.1% |
| 65+ · unknown | 0.6% |
