πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
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Lindsey Graham US Inactive

TEAM GRAHAM, INC.

ad creative

Let's finish strong!

Chip in $20.20!

Ad copy

Let's finish strong! Every Liberal in the country is pouring πŸ’°πŸ’°πŸ’° into South Carolina. Nancy Pelosi, Hillary Clinton, and Barack Obama are all backing my Democrat opponent. Will you chip in $20.20 right now?

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score56.8/100
Spend / Reach / Long. / Eff.59.4 Β· 100.0 Β· 1.9 Β· 66.0
Spend rangeUSD 10,000–14,999
Impressions1,000,000 – 0
CPM (β‰ˆ $/1k impr)USD 12.5
Est. audience sizeβ€”
Days live8 (2020-10-26 β†’ 2020-11-03)
Created2020-10-26
Creative variants1 body Β· 1 headline
Platformsfacebook, instagram
Languagesen
CandidateSC β€” Lindsey Graham
Surfaced byβ€œsenate:SC β€” Lindsey Graham”

🧠 AI analysis

Issuedemocracy elections
Framingpositive candidate
Message typefundraising
Emotional appealurgency
Production tierprofessional
Who picturedcandidate
Symbolsus flag, money cash
Call to actiondonate
Standout elementFinish-line runner silhouette with red ribbon beneath bold rally photo of Graham and Trump
TacticFear-of-outside-money urgency tactic β€” name-dropping Pelosi, Clinton, and Obama as liberal boogeyman funders to trigger defensive donor response and a specific $20.20 dollar ask tied to the election year.

Where it ran (delivery by region)

Texas9.1%
Florida7.9%
California7.6%
Pennsylvania4.6%
New York4.4%
Ohio4.1%
Michigan3.5%

Who saw it (delivery)

55-64 Β· unknown 0.2%
65+ Β· unknown 0.3%
25-34 Β· unknown 0.0%
25-34 Β· female 1.8%
18-24 Β· female 0.4%
45-54 Β· unknown 0.2%
25-34 Β· male 3.6%
45-54 Β· male 10.0%
35-44 Β· male 6.4%
35-44 Β· unknown 0.1%
55-64 Β· female 16.8%
18-24 Β· male 0.9%
35-44 Β· female 4.4%
45-54 Β· female 9.8%
65+ Β· male 12.3%
55-64 Β· male 13.5%
65+ Β· female 19.4%
18-24 Β· unknown 0.0%

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