TEAM GRAHAM, INC.
Chip in $20.20!
Let's finish strong! Every Liberal in the country is pouring π°π°π° into South Carolina. Nancy Pelosi, Hillary Clinton, and Barack Obama are all backing my Democrat opponent. Will you chip in $20.20 right now?
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 56.8/100 |
| Spend / Reach / Long. / Eff. | 59.4 Β· 100.0 Β· 1.9 Β· 66.0 |
| Spend range | USD 10,000β14,999 |
| Impressions | 1,000,000 β 0 |
| CPM (β $/1k impr) | USD 12.5 |
| Est. audience size | β |
| Days live | 8 (2020-10-26 β 2020-11-03) |
| Created | 2020-10-26 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | SC β Lindsey Graham |
| Surfaced by | βsenate:SC β Lindsey Grahamβ |
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | professional |
| Who pictured | candidate |
| Symbols | us flag, money cash |
| Call to action | donate |
| Standout element | Finish-line runner silhouette with red ribbon beneath bold rally photo of Graham and Trump |
| Tactic | Fear-of-outside-money urgency tactic β name-dropping Pelosi, Clinton, and Obama as liberal boogeyman funders to trigger defensive donor response and a specific $20.20 dollar ask tied to the election year. |
| Texas | 9.1% |
| Florida | 7.9% |
| California | 7.6% |
| Pennsylvania | 4.6% |
| New York | 4.4% |
| Ohio | 4.1% |
| Michigan | 3.5% |
| 55-64 Β· unknown | 0.2% |
| 65+ Β· unknown | 0.3% |
| 25-34 Β· unknown | 0.0% |
| 25-34 Β· female | 1.8% |
| 18-24 Β· female | 0.4% |
| 45-54 Β· unknown | 0.2% |
| 25-34 Β· male | 3.6% |
| 45-54 Β· male | 10.0% |
| 35-44 Β· male | 6.4% |
| 35-44 Β· unknown | 0.1% |
| 55-64 Β· female | 16.8% |
| 18-24 Β· male | 0.9% |
| 35-44 Β· female | 4.4% |
| 45-54 Β· female | 9.8% |
| 65+ Β· male | 12.3% |
| 55-64 Β· male | 13.5% |
| 65+ Β· female | 19.4% |
| 18-24 Β· unknown | 0.0% |