Chuck Morse for NH US Inactive
Chuck Morse for NH
Ad copy
Kelly Ayotte opposed Stand Your Ground legislation as Attorney General! Kelly can try to skirt these issues, but she can’t run away from her record. Read more here: https://rb.gy/qrrgd0 #NHGov #NHPolitics
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 32.0/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 50.6 · 1.4 · 58.7 |
| Spend range | USD 200–299 |
| Impressions | 7,000 – 7,999 |
| CPM (≈ $/1k impr) | USD 33.27 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 6 (2024-08-22 → 2024-08-28) |
| Created | 2024-08-22 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NH — Chuck Morse |
| Surfaced by | “senate:Chuck Morse” |
🧠 AI analysis
| Issue | guns |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | opponent |
| Symbols | guns 2a |
| Call to action | learn more |
| Standout element | Ransom-note-style cutout letters spelling MISSING with magnifying glass over a Polaroid photo of the opponent |
| Tactic | The ad uses a detective/crime-scene visual metaphor — ransom lettering, magnifying glass, evidence bag — to frame the opponent's record as something she's deliberately hiding, triggering distrust and urgency among Second Amendment voters. |
Where it ran (delivery by region)
| New Hampshire | 100.0% |
Who saw it (delivery)
| 45-54 · unknown | 0.0% |
| 65+ · male | 26.5% |
| 35-44 · unknown | 0.1% |
| 25-34 · unknown | 0.1% |
| 18-24 · female | 0.3% |
| 65+ · unknown | 0.3% |
| 65+ · female | 19.4% |
| 45-54 · female | 4.4% |
| 55-64 · female | 10.8% |
| 18-24 · male | 0.8% |
| 55-64 · male | 18.2% |
| 25-34 · female | 1.3% |
| 25-34 · male | 2.3% |
| 35-44 · male | 4.4% |
| 45-54 · male | 9.1% |
| 35-44 · female | 1.9% |
| 55-64 · unknown | 0.2% |
| 18-24 · unknown | 0.0% |
