TEXANS FOR SENATOR JOHN CORNYN INC.
Double Match Active
The Radical Left is coming for Texas. I’m fighting to keep it red at all costs. Will you answer Ted Cruz’s call and donate $25 now?
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| Overall score | 54.9/100 |
| Spend / Reach / Long. / Eff. | 56.4 · 91.4 · 10.2 · 61.7 |
| Spend range | USD 9,000–9,999 |
| Impressions | 400,000 – 449,999 |
| CPM (≈ $/1k impr) | USD 22.35 |
| Est. audience size | — |
| Days live | 38 (2020-07-01 → 2020-08-08) |
| Created | 2020-07-01 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | TX — John Cornyn |
| Surfaced by | “senate:John Cornyn” |
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Ted Cruz in blue blazer against dark background conveying urgency and threat |
| Tactic | Classic fear-based fundraising tactic using an enemy ('Radical Left') and a celebrity surrogate (Ted Cruz) to create urgency and drive a low-dollar $25 donation ask with a double-match incentive. |
| Texas | 100.0% |
| 25-34 · unknown | 0.0% |
| 55-64 · male | 13.0% |
| 35-44 · unknown | 0.1% |
| 25-34 · male | 2.3% |
| 18-24 · female | 0.2% |
| 65+ · male | 11.6% |
| 65+ · unknown | 0.3% |
| 35-44 · male | 5.9% |
| 45-54 · female | 10.6% |
| 45-54 · unknown | 0.2% |
| 45-54 · male | 10.6% |
| 18-24 · male | 0.5% |
| 55-64 · female | 18.1% |
| 65+ · female | 20.4% |
| 25-34 · female | 1.4% |
| 35-44 · female | 4.3% |
| 55-64 · unknown | 0.3% |
| 18-24 · unknown | 0.0% |