SARAH ADLAKHA FOR SENATE
While federal workers go unpaid during a shutdown, members of Congress still get their paychecks. Some have pledged to refuse their salaries until the government reopens. I’m calling on Cindy Hyde Smith and Roger Wicker, along with the rest of Mississippi’s delegation, to do the same.
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| Overall score | 49.2/100 |
| Spend / Reach / Long. / Eff. | 43.1 · 85.0 · 2.5 · 66.2 |
| Spend range | USD 2,500–2,999 |
| Impressions | 200,000 – 249,999 |
| CPM (≈ $/1k impr) | USD 12.22 |
| Est. audience size | — |
| Days live | 10 (2025-11-05 → 2025-11-15) |
| Created | 2025-11-05 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MS — Sarah Adlakha |
| Surfaced by | “senate:Sarah Adlakha” |
| Issue | economy taxes |
| Framing | contrast comparison |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | learn more |
| Standout element | Selfie-style handheld video in a parking lot conveying raw, unscripted authenticity |
| Tactic | The ad uses a grassroots selfie format to position Adlakha as a plain-spoken outsider holding incumbent Mississippi senators accountable for hypocrisy during a government shutdown, leveraging contrast between Congress's pay and unpaid federal workers to build moral urgency. |
| Mississippi | 100.0% |
| 25-34 · female | 1.3% |
| 25-34 · male | 1.7% |
| 25-34 · unknown | 0.0% |
| 35-44 · female | 2.5% |
| 35-44 · male | 3.8% |
| 35-44 · unknown | 0.1% |
| 45-54 · female | 4.9% |
| 45-54 · male | 8.1% |
| 45-54 · unknown | 0.1% |
| 55-64 · female | 11.9% |
| 55-64 · male | 17.6% |
| 55-64 · unknown | 0.2% |
| 65+ · female | 23.4% |
| 65+ · male | 24.1% |
| 65+ · unknown | 0.3% |