📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Jordan Wood US Inactive

JORDAN FOR MAINE

ad creative

Will you chip in to help me defeat Susan Collins?

Can I count on your $10? >>

Ad copy

I’ll be blunt. This is going to be an incredibly close race. It won’t be easy to defeat Susan Collins and flip this critical Senate seat from red to blue – especially not when she’s raised a shocking $5.3 million to take me out. I’m up against my fundraising deadline, so it’s absolutely critical that I close the gap and show that my campaign has what it takes to defeat Susan Collins. Right now, I still need 1,000 more supporters to step up in these final hours to prove to everyone watching that we can win. Can I count on you to chip in $10?

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score39.7/100
Spend / Reach / Long. / Eff.25.8 · 61.7 · 10.2 · 61.0
Spend rangeUSD 500–599
Impressions20,000 – 24,999
CPM (≈ $/1k impr)USD 24.42
Est. audience size100,001 – 500,000
Days live38 (2025-07-30 → 2025-09-06)
Created2025-07-30
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateME — Jordan Wood
Surfaced by“senate:Jordan Wood”

🧠 AI analysis

Issuedemocracy elections
Framingcontrast comparison
Message typefundraising
Emotional appealurgency
Production tierdiy amateur
Who picturedcandidate
Symbolsnone
Call to actiondonate
Standout elementSelfie-style vertical video frame giving an intimate direct-to-camera confession of underdog urgency
TacticClassic grassroots fundraising urgency tactic using a fundraising deadline, opponent's war chest as a threat, and a specific donor count goal to trigger loss-aversion and small-dollar contributions.

Where it ran (delivery by region)

Maine100.0%

Who saw it (delivery)

25-34 · female 2.2%
25-34 · male 1.6%
25-34 · unknown 0.1%
35-44 · female 7.4%
35-44 · male 4.1%
35-44 · unknown 0.5%
45-54 · female 10.1%
45-54 · male 4.7%
45-54 · unknown 0.3%
55-64 · female 16.5%
55-64 · male 7.6%
55-64 · unknown 0.3%
65+ · female 29.7%
65+ · male 14.1%
65+ · unknown 0.8%

Similar ads (same issue, matching framing or emotional appeal)

Sherrod Brown
OH — Sherrod Brown 189d live
Jon Ossoff
GA — Jon Ossoff 121d live
Roy Cooper
NC — Roy Cooper 104d live
Mallory McMorrow
MI — Mallory Mcmorrow 85d live
Dan Osborn
NE — Dan Osborn 113d live
Jon Ossoff
GA — Jon Ossoff 83d live
Graham Platner
ME — Graham Platner 58d live
Raja for Congress
IL — S Krishnamoorthi 109d live