📌 The Swipe File

Ed Markey US Inactive

THE MARKEY COMMITTEE

Donate to Ed Markey

Donate to Ed Markey

Donate to Ed Markey

Ad copy

We are living in unprecedented times in the United States. Donald Trump and Elon Musk are chipping away at our democracy on a daily basis and threatening the institutions that working families rely upon. The Department of Education, Medicaid, environmental protections, and much, much more are under attack. I am working every single day to protect our democracy from the demagogues and oligarchs who are trying to tear it apart. If you can, please chip in whatever you can to support my campaign today. I need a groundswell of support from folks like you – not billionaires or special interest groups – to fight back.

We are living in unprecedented times in the United States. Donald Trump and Elon Musk are chipping away at our democracy on a daily basis and threatening the institutions that working families rely upon. The Department of Education, Medicaid, environmental protections, and much, much more are under attack. I am working every single day to protect our democracy from the demagogues and oligarchs who are trying to tear it apart. If you can, please chip in whatever you can to support my campaign today. I need a groundswell of support from folks like you – not billionaires or special interest groups – to fight back.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score	48.0/100
Spend / Reach / Long. / Eff.	50.6 · 78.0 · 7.4 · 55.8
Spend range	USD 5,000–5,999
Impressions	100,000 – 124,999
CPM (≈ $/1k impr)	USD 48.88
Est. audience size	—
Days live	28 (2025-03-27 → 2025-04-24)
Created	2025-03-27
Creative variants	2 body · 3 headline
Platforms	facebook, instagram
Languages	en
Candidate	MA — Ed Markey
Surfaced by	“senate:Ed Markey”

🧠 AI analysis

Issue	democracy elections
Framing	positive candidate
Message type	fundraising
Emotional appeal	fear
Production tier	semi pro
Who pictured	candidate
Symbols	us flag
Call to action	donate
Standout element	Markey's direct, grave eye contact into camera against a dark muted background conveying urgency
Tactic	Fear-driven fundraising appeal that leverages the Trump-Musk threat narrative to motivate immediate donations from the progressive base.

Where it ran (delivery by region)

Massachusetts	18.0%
California	14.1%
New York	7.1%
Florida	5.3%
Texas	3.7%
Washington	3.5%
Pennsylvania	3.4%

Who saw it (delivery)

18-24 · female	0.7%
45-54 · male	3.0%
65+ · male	23.6%
65+ · female	39.4%
55-64 · unknown	0.3%
55-64 · male	7.7%
55-64 · female	10.8%
45-54 · unknown	0.1%
45-54 · female	3.8%
18-24 · male	0.9%
35-44 · unknown	0.1%
35-44 · male	2.1%
35-44 · female	2.5%
25-34 · unknown	0.1%
25-34 · male	2.1%
25-34 · female	2.2%
18-24 · unknown	0.1%
65+ · unknown	0.7%