FRIENDS OF MARK WARNER
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Taylor is a military spouse who has seen firsthand how Mark Warner’s efforts to reform military housing have helped families across the Commonwealth. Learn more about Taylor’s story→
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| Overall score | 57.7/100 |
| Spend / Reach / Long. / Eff. | 59.4 · 99.5 · 6.3 · 65.6 |
| Spend range | USD 10,000–14,999 |
| Impressions | 900,000 – 999,999 |
| CPM (≈ $/1k impr) | USD 13.16 |
| Est. audience size | — |
| Days live | 24 (2020-10-10 → 2020-11-03) |
| Created | 2020-10-10 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | VA — Mark Warner |
| Surfaced by | “senate:Mark Warner” |
| Issue | veterans |
| Framing | positive candidate |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | semi pro |
| Who pictured | veterans military |
| Symbols | military, healthcare |
| Call to action | learn more |
| Standout element | News broadcast screenshot of deteriorating flooring with hazardous hole, lending third-party credibility to the housing crisis narrative |
| Tactic | Uses a real constituent's story and credible local news footage of shocking housing conditions to build empathy and credit Warner with reform efforts, making the candidate the solution to a viscerally disturbing problem. |
| Virginia | 99.9% |
| Maryland | 0.1% |
| New Jersey | 0.0% |
| 55-64 · unknown | 0.1% |
| 18-24 · male | 7.1% |
| 25-34 · unknown | 0.1% |
| 18-24 · unknown | 0.0% |
| 35-44 · female | 7.6% |
| 45-54 · male | 6.7% |
| 18-24 · female | 7.0% |
| 25-34 · female | 13.5% |
| 65+ · male | 4.9% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 5.1% |
| 25-34 · male | 17.8% |
| 35-44 · male | 11.1% |
| 55-64 · female | 5.8% |
| 65+ · female | 6.9% |
| 55-64 · male | 5.9% |
| 35-44 · unknown | 0.1% |
| 65+ · unknown | 0.0% |