Amy McGrath US Inactive
AMY MCGRATH FOR SENATE, INC.
Help! My senator is a Swamp Turtle!
Based on a true story
Ad copy
Coal miners with black lung disease traveled 10 hours to see Mitch McConnell and ask him to protect their disability benefits. They only got a minute of his time before Mitch walked away.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 43.1/100 |
| Spend / Reach / Long. / Eff. | 34.7 · 70.7 · 5.5 · 61.5 |
| Spend range | USD 1,000–1,499 |
| Impressions | 50,000 – 59,999 |
| CPM (≈ $/1k impr) | USD 22.72 |
| Est. audience size | 50,001 – 100,000 |
| Days live | 21 (2020-08-24 → 2020-09-14) |
| Created | 2020-08-24 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | KY — Amy Mcgrath |
| Surfaced by | “senate:Amy Mcgrath” |
🧠 AI analysis
| Issue | social security medicare |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | none |
| Standout element | Facebook content-removed placeholder standing in for what was apparently a provocative 'Swamp Turtle' attack ad against McConnell |
| Tactic | The ad leverages visceral emotional storytelling — sick coal miners dismissed after a 10-hour journey — to paint McConnell as callous and out-of-touch, amplifying populist anger against an incumbent with a 'Swamp Turtle' nickname that sticks. |
Where it ran (delivery by region)
| Kentucky | 99.9% |
| Tennessee | 0.1% |
Who saw it (delivery)
| 55-64 · unknown | 0.1% |
| 45-54 · female | 11.2% |
| 35-44 · unknown | 0.1% |
| 65+ · male | 4.8% |
| 55-64 · male | 7.3% |
| 18-24 · female | 5.1% |
| 25-34 · female | 9.4% |
| 55-64 · female | 11.9% |
| 25-34 · male | 9.3% |
| 25-34 · unknown | 0.1% |
| 65+ · female | 10.3% |
| 35-44 · male | 8.3% |
| 35-44 · female | 9.2% |
| 45-54 · male | 8.5% |
| 18-24 · male | 4.4% |
| 65+ · unknown | 0.1% |
| 18-24 · unknown | 0.0% |
| 45-54 · unknown | 0.0% |
