Bill Cassidy for US Senate
Keep Louisiana RED!
Senator Kennedy here. Chuck Schumer and the National Democrats have made Louisiana’s Senate seat their next target. Will you step up today to help Bill Cassidy fight back? Donate $10 to join the fight!
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 40.2/100 |
| Spend / Reach / Long. / Eff. | 30.5 · 59.2 · 15.2 · 55.9 |
| Spend range | USD 800–899 |
| Impressions | 15,000 – 19,999 |
| CPM (≈ $/1k impr) | USD 48.54 |
| Est. audience size | — |
| Days live | 56 (2020-08-10 → 2020-10-05) |
| Created | 2020-08-10 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | LA — Bill Cassidy |
| Surfaced by | “senate:Bill Cassidy” |
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | unknown |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Facebook content-removed warning screen replacing the actual ad creative |
| Tactic | The ad uses a celebrity endorsement from Senator Kennedy and threat framing around Schumer and national Democrats to drive urgency-based donations, but the creative itself is invisible due to a Facebook policy removal. |
| Louisiana | 100.0% |
| 18-24 · unknown | 0.0% |
| 45-54 · male | 8.7% |
| 65+ · unknown | 0.3% |
| 45-54 · unknown | 0.2% |
| 35-44 · female | 1.6% |
| 25-34 · male | 2.1% |
| 18-24 · male | 0.8% |
| 55-64 · male | 15.7% |
| 55-64 · female | 13.5% |
| 35-44 · unknown | 0.1% |
| 65+ · female | 26.8% |
| 65+ · male | 19.1% |
| 45-54 · female | 5.7% |
| 25-34 · female | 0.8% |
| 35-44 · male | 4.0% |
| 55-64 · unknown | 0.3% |
| 25-34 · unknown | 0.0% |
| 18-24 · female | 0.3% |