Zach Wahls US Inactive
WAHLS FOR IOWA
Zach Wahls for U.S. Senate
Ad copy
Joni Ernst just went to the Iowa State Fair, where she stopped by an Iowa mom concerned about her son’s Medicaid coverage. Because of Joni’s vote, that coverage is at risk. Joni literally tried to run away from the people she represents. Chloe and I have some thoughts. Watch, then sign up if you’re ready for new leadership.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 36.2/100 |
| Spend / Reach / Long. / Eff. | 23.7 · 59.2 · 1.4 · 60.6 |
| Spend range | USD 400–499 |
| Impressions | 15,000 – 19,999 |
| CPM (≈ $/1k impr) | USD 25.69 |
| Est. audience size | — |
| Days live | 6 (2025-08-14 → 2025-08-20) |
| Created | 2025-08-14 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | IA — Zach Wahls |
| Surfaced by | “senate:Zach Wahls” |
🧠 AI analysis
| Issue | social security medicare |
| Framing | attack opponent |
| Message type | list building survey |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | opponent, medical, workers labor |
| Symbols | healthcare, family |
| Call to action | sign petition |
| Standout element | Yellow-highlighted text box '*not a reporter, just an Iowa mom' reframing the confronter as an authentic constituent rather than a political operative |
| Tactic | The ad weaponizes earned media — a real confrontation caught on video — to make Joni Ernst appear to be literally fleeing her constituents, using the 'just an Iowa mom' label to maximize emotional authenticity and bypass political cynicism. |
Where it ran (delivery by region)
| Iowa | 55.5% |
| California | 5.3% |
| Illinois | 3.8% |
| Texas | 2.6% |
| New York | 2.5% |
| Minnesota | 2.0% |
| Florida | 1.8% |
Who saw it (delivery)
| 18-24 · female | 0.3% |
| 45-54 · male | 3.4% |
| 65+ · male | 11.2% |
| 65+ · female | 30.8% |
| 55-64 · unknown | 0.3% |
| 55-64 · male | 6.0% |
| 55-64 · female | 17.2% |
| 45-54 · unknown | 0.3% |
| 45-54 · female | 11.7% |
| 18-24 · male | 0.4% |
| 35-44 · unknown | 0.3% |
| 35-44 · male | 3.0% |
| 35-44 · female | 9.5% |
| 25-34 · unknown | 0.2% |
| 25-34 · male | 1.3% |
| 25-34 · female | 3.3% |
| 18-24 · unknown | 0.0% |
| 65+ · unknown | 0.7% |
