Melisa Franzen for Senate
We are facing the most crucial election of our time. The change we want to see — and the values we must defend — will rely on the work we do together between now and Tuesday, November 3rd, 2020. As a mother, a business owner, your neighbor, and the proud State Senator of District 49, I am ready to continue our fight ahead.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 35.8/100 |
| Spend / Reach / Long. / Eff. | 17.4 · 59.2 · 1.4 · 65.0 |
| Spend range | USD 200–299 |
| Impressions | 15,000 – 19,999 |
| CPM (≈ $/1k impr) | USD 14.26 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 6 (2020-10-26 → 2020-11-01) |
| Created | 2020-10-26 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MN — Melisa Lopez Franzen |
| Surfaced by | “senate:Melisa Lopez Franzen” |
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | gotv mobilization |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | vote |
| Standout element | Facebook content removal notice replacing the actual ad creative, exposing a disclaimer compliance failure |
| Tactic | The ad leans on multi-identity credibility stacking (mother, business owner, neighbor, state senator) to build personal trust and urgency around Election Day turnout, though the message is rendered moot by the platform's removal notice for disclaimer non-compliance. |
| Minnesota | 100.0% |
| 35-44 · unknown | 0.3% |
| 18-24 · male | 5.7% |
| 18-24 · unknown | 0.1% |
| 65+ · unknown | 0.2% |
| 55-64 · male | 6.5% |
| 65+ · female | 4.6% |
| 25-34 · female | 10.3% |
| 45-54 · male | 9.2% |
| 18-24 · female | 6.8% |
| 25-34 · unknown | 0.3% |
| 35-44 · female | 5.8% |
| 65+ · male | 5.5% |
| 35-44 · male | 15.9% |
| 55-64 · female | 3.8% |
| 25-34 · male | 20.4% |
| 45-54 · female | 4.5% |
| 55-64 · unknown | 0.1% |
| 45-54 · unknown | 0.1% |