πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
← back to library

Lummis for Wyoming US Inactive

LUMMIS FOR WYOMING INC.

ad creative

Can You Chip in $5?

Please give if you can.

Ad copy

Wyoming may be the key to keeping the Senate "Red" after this year's election. We need strong, conservative leadership in Washington. If you can support my campaign, please give whatever you can. Will you stand with me?

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score34.0/100
Spend / Reach / Long. / Eff.21.0 Β· 51.9 Β· 5.8 Β· 57.1
Spend rangeUSD 300–399
Impressions8,000 – 8,999
CPM (β‰ˆ $/1k impr)USD 41.12
Est. audience sizeβ€”
Days live22 (2020-04-16 β†’ 2020-05-08)
Created2020-04-16
Creative variants1 body Β· 1 headline
Platformsfacebook, instagram
Languagesen
CandidateWY β€” Cynthia Lummis
Surfaced byβ€œsenate:Cynthia Lummis”

🧠 AI analysis

Issuedemocracy elections
Framingpositive candidate
Message typefundraising
Emotional appealurgency
Production tierunknown
Who picturednone
Symbolsnone
Call to actiondonate
Standout elementBlank white image with no visual content β€” copy carries entire persuasive load
TacticThe ad relies entirely on a small-dollar urgency ask tied to Senate majority stakes, framing a $5 donation as personally decisive for keeping Wyoming β€” and the Senate β€” red.

Where it ran (delivery by region)

California12.2%
Texas7.7%
Florida6.6%
Michigan5.4%
New York5.1%
Pennsylvania4.0%
Ohio3.3%

Who saw it (delivery)

18-24 Β· female 0.3%
25-34 Β· male 2.7%
25-34 Β· female 0.8%
45-54 Β· unknown 0.1%
18-24 Β· male 1.2%
65+ Β· unknown 0.5%
35-44 Β· unknown 0.1%
35-44 Β· male 3.7%
45-54 Β· female 4.0%
25-34 Β· unknown 0.0%
55-64 Β· female 11.1%
35-44 Β· female 1.2%
65+ Β· female 21.3%
55-64 Β· male 18.0%
65+ Β· male 26.6%
45-54 Β· male 8.0%
55-64 Β· unknown 0.3%

Similar ads (same issue, matching framing or emotional appeal)

Sherrod Brown
OH β€” Sherrod Brown 189d live
Roy Cooper
NC β€” Roy Cooper 104d live
Mallory McMorrow
MI β€” Mallory Mcmorrow 85d live
Dan Osborn
NE β€” Dan Osborn 113d live
Graham Platner
ME β€” Graham Platner 58d live
Alexander Vindman
FL β€” Alexander Vindman 64d live
Raja for Congress
IL β€” S Krishnamoorthi 109d live
Jon Ossoff
GA β€” Jon Ossoff 60d live