TEAM GRAHAM, INC.
Chip in $20.20!
📹 Important Message from Senator Tim Scott 📹 My friend Senator Lindsey Graham is in a tough re-election. His opponent is raising millions from liberal outside of South Carolina! Senator Graham needs our help. Will you chip in $20.20 today?
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 58.6/100 |
| Spend / Reach / Long. / Eff. | 65.7 · 100.0 · 7.2 · 61.6 |
| Spend range | USD 20,000–24,999 |
| Impressions | 1,000,000 – 0 |
| CPM (≈ $/1k impr) | USD 22.5 |
| Est. audience size | — |
| Days live | 27 (2020-09-15 → 2020-10-12) |
| Created | 2020-09-15 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | SC — Lindsey Graham |
| Surfaced by | “senate:SC — Lindsey Graham” |
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Senator Tim Scott delivering a direct-to-camera endorsement appeal in front of a brick wall, lending Black Republican credibility to the ask |
| Tactic | Leverages a high-profile peer endorsement from Tim Scott to create social proof and urgency, framing out-of-state liberal money as the threat to motivate small-dollar donors. |
| Texas | 8.4% |
| Florida | 8.0% |
| California | 7.5% |
| North Carolina | 4.8% |
| Ohio | 4.3% |
| Georgia | 4.2% |
| New York | 3.7% |
| 18-24 · unknown | 0.0% |
| 65+ · female | 21.2% |
| 25-34 · female | 0.9% |
| 35-44 · female | 2.8% |
| 45-54 · unknown | 0.2% |
| 25-34 · male | 2.5% |
| 55-64 · female | 16.7% |
| 45-54 · female | 8.6% |
| 18-24 · female | 0.2% |
| 35-44 · unknown | 0.1% |
| 45-54 · male | 10.1% |
| 55-64 · male | 15.2% |
| 18-24 · male | 0.7% |
| 35-44 · male | 5.4% |
| 65+ · male | 14.7% |
| 55-64 · unknown | 0.3% |
| 65+ · unknown | 0.3% |
| 25-34 · unknown | 0.0% |