COTTON FOR SENATE, INC.
Joe Biden makes Jimmy Carter look competent. Help Tom Cotton hold him accountable! Follow his Page here >>
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 50.8/100 |
| Spend / Reach / Long. / Eff. | 23.7 · 91.4 · 3.6 · 84.5 |
| Spend range | USD 400–499 |
| Impressions | 400,000 – 449,999 |
| CPM (≈ $/1k impr) | USD 1.06 |
| Est. audience size | — |
| Days live | 14 (2022-09-06 → 2022-09-20) |
| Created | 2022-09-06 |
| Creative variants | 1 body · 1 headline |
| Platforms | |
| Languages | en |
| Candidate | AR — Tom Cotton |
| Surfaced by | “senate:Tom Cotton” |
| Issue | candidate character bio |
| Framing | attack opponent |
| Message type | awareness |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | opponent |
| Symbols | us flag |
| Call to action | none |
| Standout element | Darkly lit close-up of a frowning Biden overlaid with Cotton's own tweet used as a punchy one-liner attack |
| Tactic | The ad weaponizes Cotton's own tweet as borrowed wit, using humor and ridicule to diminish Biden's competence while driving page follows for ongoing engagement. |
| Texas | 8.7% |
| Florida | 7.4% |
| California | 4.8% |
| Ohio | 4.5% |
| Pennsylvania | 4.4% |
| Michigan | 3.7% |
| North Carolina | 3.6% |
| 18-24 · unknown | 0.0% |
| 45-54 · male | 13.9% |
| 35-44 · unknown | 0.1% |
| 65+ · unknown | 0.2% |
| 25-34 · female | 0.4% |
| 55-64 · unknown | 0.2% |
| 45-54 · female | 4.0% |
| 65+ · female | 14.3% |
| 35-44 · male | 4.9% |
| 25-34 · unknown | 0.0% |
| 65+ · male | 23.6% |
| 55-64 · male | 24.3% |
| 55-64 · female | 10.2% |
| 18-24 · male | 0.5% |
| 35-44 · female | 1.0% |
| 25-34 · male | 2.2% |
| 45-54 · unknown | 0.1% |
| 18-24 · female | 0.1% |