📌 The Swipe File

Dan Kleban for U.S. Senate US Inactive

Dan Kleban for U.S. Senate

Sign now to endorse Dan’s Senate campaign in Maine

Sign now to endorse Dan’s Senate campaign in Maine

Sign now to endorse Dan’s Senate campaign in Maine

Add your name to be a founding member of Dan’s team!

Add your name to be a founding member of Dan’s team!

Add your name to be a founding member of Dan’s team!

Ad copy

𝘽𝙍𝙀𝘼𝙆𝙄𝙉𝙂 𝙉𝙀𝙒𝙎: 𝗗𝗮𝗻 𝗞𝗹𝗲𝗯𝗮𝗻 𝗮𝗻𝗻𝗼𝘂𝗻𝗰𝗲𝘀 𝗵𝗶𝘀 𝗰𝗮𝗻𝗱𝗶𝗱𝗮𝗰𝘆 𝘁𝗼 𝘂𝗻𝘀𝗲𝗮𝘁 𝗦𝘂𝘀𝗮𝗻 𝗖𝗼𝗹𝗹𝗶𝗻𝘀 𝗶𝗻 𝗠𝗮𝗶𝗻𝗲! Dan is a brewery owner, a climate leader and a political outsider who is guided by a simple motto: Do what’s right. He decided to run for Senate because there are too many people in Washington who aren’t doing what’s right for Maine, especially Susan Collins. With 61% of Mainers disapproving of the job that Collins is doing right now, she’s one of the most vulnerable Republican senators on the ballot. That means Maine is Democrats’ BEST chance in the entire country to flip a red Senate seat blue. But Dan can’t win this race alone. To build this grassroots campaign from the ground up, he needs you by his side from the start. So please, will you add your name right now to personally endorse Dan Kleban’s campaign to become Maine’s next U.S. senator?

𝘽𝙍𝙀𝘼𝙆𝙄𝙉𝙂 𝙉𝙀𝙒𝙎: 𝗗𝗮𝗻 𝗞𝗹𝗲𝗯𝗮𝗻 𝗮𝗻𝗻𝗼𝘂𝗻𝗰𝗲𝘀 𝗵𝗶𝘀 𝗰𝗮𝗻𝗱𝗶𝗱𝗮𝗰𝘆 𝘁𝗼 𝘂𝗻𝘀𝗲𝗮𝘁 𝗦𝘂𝘀𝗮𝗻 𝗖𝗼𝗹𝗹𝗶𝗻𝘀 𝗶𝗻 𝗠𝗮𝗶𝗻𝗲! Dan is a brewery owner, a climate leader and a political outsider who is guided by a simple motto: Do what’s right. He decided to run for Senate because there are too many people in Washington who aren’t doing what’s right for Maine, especially Susan Collins. With 61% of Mainers disapproving of the job that Collins is doing right now, she’s one of the most vulnerable Republican senators on the ballot. That means Maine is Democrats’ BEST chance in the entire country to flip a red Senate seat blue. But Dan can’t win this race alone. To build this grassroots campaign from the ground up, he needs you by his side from the start. So please, will you add your name right now to personally endorse Dan Kleban’s campaign to become Maine’s next U.S. senator?

𝘽𝙍𝙀𝘼𝙆𝙄𝙉𝙂 𝙉𝙀𝙒𝙎: 𝗗𝗮𝗻 𝗞𝗹𝗲𝗯𝗮𝗻 𝗮𝗻𝗻𝗼𝘂𝗻𝗰𝗲𝘀 𝗵𝗶𝘀 𝗰𝗮𝗻𝗱𝗶𝗱𝗮𝗰𝘆 𝘁𝗼 𝘂𝗻𝘀𝗲𝗮𝘁 𝗦𝘂𝘀𝗮𝗻 𝗖𝗼𝗹𝗹𝗶𝗻𝘀 𝗶𝗻 𝗠𝗮𝗶𝗻𝗲! Dan is a brewery owner, a climate leader and a political outsider who is guided by a simple motto: Do what’s right. He decided to run for Senate because there are too many people in Washington who aren’t doing what’s right for Maine, especially Susan Collins. With 61% of Mainers disapproving of the job that Collins is doing right now, she’s one of the most vulnerable Republican senators on the ballot. That means Maine is Democrats’ BEST chance in the entire country to flip a red Senate seat blue. But Dan can’t win this race alone. To build this grassroots campaign from the ground up, he needs you by his side from the start. So please, will you add your name right now to personally endorse Dan Kleban’s campaign to become Maine’s next U.S. senator?

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score	19.2/100
Spend / Reach / Long. / Eff.	0.0 · 24.3 · 1.4 · 51.2
Spend range	<USD 99
Impressions	100 – 999
CPM (≈ $/1k impr)	USD 90.08
Est. audience size	—
Days live	6 (2025-09-04 → 2025-09-10)
Created	2025-09-04
Creative variants	3 body · 3 headline
Platforms	facebook
Languages	en
Candidate	ME — Dan Kleban
Surfaced by	“senate:Dan Kleban”

🧠 AI analysis

Issue	democracy elections
Framing	contrast comparison
Message type	list building survey
Emotional appeal	urgency
Production tier	semi pro
Who pictured	candidate
Symbols	none
Call to action	sign petition
Standout element	Phone Notes app screenshot simulating a personal, direct message from the candidate
Tactic	The Notes app format mimics an intimate personal message to break through ad fatigue and manufacture grassroots authenticity, while the poll stat about Collins's disapproval rating adds urgency and frames the race as winnable.

Where it ran (delivery by region)

Florida	8.6%
New York	6.9%
Texas	6.1%
North Carolina	5.7%
New Jersey	4.9%
Virginia	4.1%
California	4.1%

Who saw it (delivery)

35-44 · female	0.8%
35-44 · male	1.6%
45-54 · female	0.4%
45-54 · male	2.9%
55-64 · female	4.9%
55-64 · male	5.3%
65+ · female	45.7%
65+ · male	38.4%