THE MARKEY COMMITTEE
Please contribute to our grassroots campaign today
BREAKING: The Boston Globe reported that a super PAC is swooping into our race to try and prop up Joe Kennedy. They’re already spending $2.4 million on TV ads and more are certainly headed our way. It’s crucial that we have the resources to compete with his big money. If you're able to, rush a donation now to help us fight back and win.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 39.9/100 |
| Spend / Reach / Long. / Eff. | 23.7 · 66.9 · 2.5 · 66.3 |
| Spend range | USD 400–499 |
| Impressions | 35,000 – 39,999 |
| CPM (≈ $/1k impr) | USD 11.99 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 10 (2020-08-10 → 2020-08-20) |
| Created | 2020-08-10 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MA — Ed Markey |
| Surfaced by | “senate:Ed Markey” |
| Issue | democracy elections |
| Framing | contrast comparison |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | BREAKING news framing paired with a $2.4 million super PAC figure to manufacture urgency |
| Tactic | Classic grassroots-vs-big-money fundraising appeal that uses a credible Boston Globe news hook to justify an emergency donation ask, framing the race as a David vs. Goliath fight. |
| Massachusetts | 100.0% |
| 35-44 · unknown | 0.4% |
| 25-34 · male | 13.8% |
| 55-64 · unknown | 0.1% |
| 55-64 · male | 1.8% |
| 18-24 · unknown | 0.5% |
| 65+ · male | 1.9% |
| 45-54 · male | 2.4% |
| 55-64 · female | 4.1% |
| 45-54 · female | 4.8% |
| 65+ · unknown | 0.1% |
| 25-34 · unknown | 1.0% |
| 35-44 · male | 4.5% |
| 65+ · female | 3.9% |
| 18-24 · male | 11.7% |
| 25-34 · female | 22.2% |
| 18-24 · female | 17.3% |
| 35-44 · female | 9.5% |
| 45-54 · unknown | 0.1% |