📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Zach Wahls US Inactive

WAHLS FOR IOWA

ad creative

Zach Wahls for U.S. Senate

Zach is running to bring a new generation of leadership to the U.S. Senate — one that’s grounded in Iowa values. Will you endorse Zach today?

Ad copy

Zach Wahls is challenging Republican Joni Ernst for the U.S. Senate seat in Iowa. Wahls knows the Senate seat belongs to the people, not special interests. He refuses to back down to career politicians like Ernst, and can’t be bought by billionaires. Sign on and back his campaign to put hardworking Iowans first.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score44.3/100
Spend / Reach / Long. / Eff.34.7 · 75.1 · 2.8 · 64.8
Spend rangeUSD 1,000–1,499
Impressions80,000 – 89,999
CPM (≈ $/1k impr)USD 14.7
Est. audience size
Days live11 (2025-06-26 → 2025-07-07)
Created2025-06-26
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateIA — Zach Wahls
Surfaced by“senate:Zach Wahls”

🧠 AI analysis

Issuedemocracy elections
Framingcontrast comparison
Message typelist building survey
Emotional appealurgency
Production tiersemi pro
Who picturednone
Symbolsnone
Call to actionsign petition
Standout elementDark green-to-orange gradient background anchoring bold white text with a direct endorser ask
TacticClassic list-building tactic using an outsider-vs-establishment contrast narrative to lower the commitment barrier — signing as an 'endorser' feels easier than donating, pulling undecideds into the campaign funnel.

Where it ran (delivery by region)

Iowa62.1%
California4.1%
Illinois4.1%
Minnesota2.7%
New York2.2%
Florida1.6%
Wisconsin1.4%

Who saw it (delivery)

18-24 · female 1.5%
45-54 · male 5.2%
65+ · male 9.6%
65+ · female 20.6%
55-64 · unknown 0.2%
55-64 · male 6.7%
55-64 · female 12.2%
45-54 · unknown 0.2%
45-54 · female 11.9%
18-24 · male 1.4%
35-44 · unknown 0.3%
35-44 · male 5.6%
35-44 · female 12.7%
25-34 · unknown 0.3%
25-34 · male 3.8%
25-34 · female 7.3%
18-24 · unknown 0.1%
65+ · unknown 0.4%

Similar ads (same issue, matching framing or emotional appeal)

Sherrod Brown
OH — Sherrod Brown 189d live
Jon Ossoff
GA — Jon Ossoff 121d live
Roy Cooper
NC — Roy Cooper 104d live
Mallory McMorrow
MI — Mallory Mcmorrow 85d live
Dan Osborn
NE — Dan Osborn 113d live
Jon Ossoff
GA — Jon Ossoff 83d live
Graham Platner
ME — Graham Platner 58d live
Raja for Congress
IL — S Krishnamoorthi 109d live