WAHLS FOR IOWA
Zach is running to bring a new generation of leadership to the U.S. Senate — one that’s grounded in Iowa values. Will you endorse Zach today?
Zach Wahls is challenging Republican Joni Ernst for the U.S. Senate seat in Iowa. Wahls knows the Senate seat belongs to the people, not special interests. He refuses to back down to career politicians like Ernst, and can’t be bought by billionaires. Sign on and back his campaign to put hardworking Iowans first.
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| Overall score | 44.3/100 |
| Spend / Reach / Long. / Eff. | 34.7 · 75.1 · 2.8 · 64.8 |
| Spend range | USD 1,000–1,499 |
| Impressions | 80,000 – 89,999 |
| CPM (≈ $/1k impr) | USD 14.7 |
| Est. audience size | — |
| Days live | 11 (2025-06-26 → 2025-07-07) |
| Created | 2025-06-26 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | IA — Zach Wahls |
| Surfaced by | “senate:Zach Wahls” |
| Issue | democracy elections |
| Framing | contrast comparison |
| Message type | list building survey |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | sign petition |
| Standout element | Dark green-to-orange gradient background anchoring bold white text with a direct endorser ask |
| Tactic | Classic list-building tactic using an outsider-vs-establishment contrast narrative to lower the commitment barrier — signing as an 'endorser' feels easier than donating, pulling undecideds into the campaign funnel. |
| Iowa | 62.1% |
| California | 4.1% |
| Illinois | 4.1% |
| Minnesota | 2.7% |
| New York | 2.2% |
| Florida | 1.6% |
| Wisconsin | 1.4% |
| 18-24 · female | 1.5% |
| 45-54 · male | 5.2% |
| 65+ · male | 9.6% |
| 65+ · female | 20.6% |
| 55-64 · unknown | 0.2% |
| 55-64 · male | 6.7% |
| 55-64 · female | 12.2% |
| 45-54 · unknown | 0.2% |
| 45-54 · female | 11.9% |
| 18-24 · male | 1.4% |
| 35-44 · unknown | 0.3% |
| 35-44 · male | 5.6% |
| 35-44 · female | 12.7% |
| 25-34 · unknown | 0.3% |
| 25-34 · male | 3.8% |
| 25-34 · female | 7.3% |
| 18-24 · unknown | 0.1% |
| 65+ · unknown | 0.4% |