David Roth For Idaho - US Senate Nominee US Inactive
DAVID ROTH FOR US SENATE
Ad copy
I guess I hoped that Mr. Pro-life Mike Crapo placed a higher value on well actual lives. But I guess if you are selling out 9.3 million Americans less than 2 cents per person adds up. #voteblue2020 #insulin
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 23.6/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 34.4 · 1.4 · 58.7 |
| Spend range | <USD 99 |
| Impressions | 1,000 – 1,999 |
| CPM (≈ $/1k impr) | USD 33.01 |
| Est. audience size | 10,001 – 50,000 |
| Days live | 6 (2022-08-08 → 2022-08-14) |
| Created | 2022-08-07 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | ID — David Roth |
| Surfaced by | “senate:David Roth” |
🧠 AI analysis
| Issue | healthcare |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | money cash, healthcare |
| Call to action | none |
| Standout element | $0.015 / Life — the stark per-life dollar figure that reduces opponent's pharma donations to a shocking moral calculus |
| Tactic | Uses a 'by the numbers' data-driven attack format to mathematically frame the opponent as having sold out insulin-dependent Americans for less than 2 cents per person, weaponizing contrast between pharma donations and patient count to evoke moral outrage. |
Where it ran (delivery by region)
| Idaho | 92.7% |
| Washington | 1.3% |
| Oregon | 0.8% |
| Colorado | 0.8% |
| California | 0.7% |
| Arizona | 0.6% |
| New Mexico | 0.3% |
Who saw it (delivery)
| 25-34 · unknown | 0.8% |
| 18-24 · female | 0.6% |
| 45-54 · unknown | 0.1% |
| 55-64 · male | 5.8% |
| 45-54 · male | 7.8% |
| 25-34 · female | 6.3% |
| 35-44 · male | 10.7% |
| 65+ · female | 9.6% |
| 35-44 · female | 16.4% |
| 45-54 · female | 15.5% |
| 55-64 · female | 14.1% |
| 25-34 · male | 6.6% |
| 18-24 · male | 0.4% |
| 65+ · male | 4.5% |
| 35-44 · unknown | 0.7% |
