Cindy Hyde Smith for US Senate
Chip in to stand with a rock-solid conservative for Mississippi
White House Scavenger Hunt: Click on what doesn't belong!
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 25.8/100 |
| Spend / Reach / Long. / Eff. | 0.0 Β· 24.3 Β· 27.8 Β· 51.2 |
| Spend range | <USD 99 |
| Impressions | 100 β 999 |
| CPM (β $/1k impr) | USD 90.08 |
| Est. audience size | 500,001 β 1,000,000 |
| Days live | 102 (2022-07-23 β 2022-11-02) |
| Created | 2022-07-19 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | |
| Languages | en |
| Candidate | MS β Cindy Hyde-Smith |
| Surfaced by | βsenate:Cindy Hyde-Smithβ |
| Issue | foreign policy defense |
| Framing | attack opponent |
| Message type | list building survey |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | opponent |
| Symbols | none |
| Call to action | learn more |
| Standout element | Chinese flag flying over the White House alongside a UFO, framing Biden as alien and treasonous |
| Tactic | Gamified interactive engagement tactic disguises an attack ad as a scavenger hunt, lowering resistance while collecting list sign-ups through novelty and humor. |
| Texas | 12.7% |
| Florida | 7.1% |
| Pennsylvania | 7.1% |
| North Carolina | 5.6% |
| New York | 4.6% |
| California | 4.1% |
| Ohio | 3.0% |
| 45-54 Β· female | 1.0% |
| 25-34 Β· female | 1.0% |
| 35-44 Β· female | 0.5% |
| 35-44 Β· male | 1.0% |
| 45-54 Β· male | 3.1% |
| 55-64 Β· female | 4.7% |
| 55-64 Β· male | 15.7% |
| 65+ Β· male | 42.9% |
| 65+ Β· female | 29.8% |