MOULTON FOR CONGRESS
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 41.1/100 |
| Spend / Reach / Long. / Eff. | 34.7 · 65.4 · 6.6 · 57.6 |
| Spend range | USD 1,000–1,499 |
| Impressions | 30,000 – 34,999 |
| CPM (≈ $/1k impr) | USD 38.45 |
| Est. audience size | 1,001 – 5,000 |
| Days live | 25 (2020-07-26 → 2020-08-20) |
| Created | 2020-07-26 |
| Creative variants | 0 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MA — Seth Moulton |
| Surfaced by | “senate:Seth Moulton” |
| Issue | jobs labor |
| Framing | issue advocacy |
| Message type | persuasion |
| Emotional appeal | empathy |
| Production tier | professional |
| Who pictured | workers labor, medical |
| Symbols | factory industry |
| Call to action | learn more |
| Standout element | Everyday worker in scrubs/blue collar setting delivering the testimonial directly to camera |
| Tactic | Uses a relatable working-class woman as a surrogate testimonial to build trust on jobs and manufacturing issues, grounding the political message in authentic blue-collar Ohio identity. |
| Massachusetts | 100.0% |
| 65+ · unknown | 0.3% |
| 18-24 · male | 1.4% |
| 45-54 · male | 3.7% |
| 35-44 · male | 2.1% |
| 55-64 · male | 9.5% |
| 35-44 · female | 3.1% |
| 45-54 · female | 13.2% |
| 18-24 · female | 2.1% |
| 55-64 · female | 21.8% |
| 65+ · male | 12.4% |
| 65+ · female | 24.4% |
| 25-34 · female | 2.6% |
| 25-34 · male | 2.4% |
| 55-64 · unknown | 0.7% |
| 45-54 · unknown | 0.2% |