Susan Collins US Inactive
COLLINS FOR SENATOR
Chip in now!
SUSAN’S URGENT RESPONSE FUND >>>
Ad copy
My Senate race in Maine has become THE most expensive in the country. Far Left groups have invested millions of dollars in false advertising to slander my name and distort my record. That is why I started my Urgent Response Fund -- we must set the record straight! Can you contribute just $5 to help me fight back today?
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 49.6/100 |
| Spend / Reach / Long. / Eff. | 43.1 · 83.1 · 7.4 · 64.8 |
| Spend range | USD 2,500–2,999 |
| Impressions | 175,000 – 199,999 |
| CPM (≈ $/1k impr) | USD 14.66 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 28 (2020-07-13 → 2020-08-10) |
| Created | 2020-07-13 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME — Susan Collins |
| Surfaced by | “senate:Susan Collins” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Red outline of Maine state map paired with bold red 'STOP THE LIES' headline creating an urgent victimhood appeal |
| Tactic | Classic victim-fundraising tactic: frames the candidate as under attack by shadowy outside forces to trigger a defensive small-dollar donation response. |
Where it ran (delivery by region)
| Maine | 100.0% |
Who saw it (delivery)
| 18-24 · unknown | 0.0% |
| 55-64 · male | 14.1% |
| 65+ · female | 13.3% |
| 45-54 · female | 8.8% |
| 65+ · unknown | 0.3% |
| 55-64 · female | 13.3% |
| 25-34 · male | 6.1% |
| 45-54 · male | 12.4% |
| 35-44 · male | 8.0% |
| 25-34 · unknown | 0.1% |
| 65+ · male | 12.6% |
| 25-34 · female | 2.7% |
| 18-24 · female | 0.8% |
| 35-44 · female | 4.6% |
| 45-54 · unknown | 0.3% |
| 55-64 · unknown | 0.3% |
| 35-44 · unknown | 0.2% |
| 18-24 · male | 2.2% |
