πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
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John Deaton for US Senate US Inactive

John Deaton for Senate Inc.

ad creative

DEFEAT WARREN

Chip in at least $5 to close the gap

Ad copy

🚨 Exciting News! 🚨 Recent polling shows that even with just a bit of info about me, it's a single-digit race between me and Elizabeth Warren. Chip in to get my TV ads on the air right now!

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score39.6/100
Spend / Reach / Long. / Eff.25.8 Β· 66.9 Β· 0.8 Β· 64.8
Spend rangeUSD 500–599
Impressions35,000 – 39,999
CPM (β‰ˆ $/1k impr)USD 14.65
Est. audience sizeβ€”
Days live4 (2024-10-11 β†’ 2024-10-15)
Created2024-10-11
Creative variants1 body Β· 1 headline
Platformsfacebook, instagram
Languagesen
CandidateMA β€” John Deaton
Surfaced byβ€œsenate:John Deaton”

🧠 AI analysis

Issuedemocracy elections
Framingpositive candidate
Message typefundraising
Emotional appealurgency
Production tiersemi pro
Who picturednone
Symbolsus flag
Call to actiondonate
Standout elementBold red 'DONATE TODAY!' button anchoring a stark navy graphic with no candidate photo β€” pure brand and call-to-action
TacticLeverages a competitive polling stat as urgent social proof to drive immediate donations, framing the race as winnable to motivate fence-sitting donors.

Where it ran (delivery by region)

Massachusetts25.7%
Pennsylvania8.6%
New York7.1%
Michigan5.1%
New Jersey4.6%
Washington4.2%
Illinois4.0%

Who saw it (delivery)

35-44 Β· female 0.6%
35-44 Β· male 2.2%
35-44 Β· unknown 0.0%
45-54 Β· female 1.6%
45-54 Β· male 4.6%
45-54 Β· unknown 0.0%
55-64 Β· female 7.6%
55-64 Β· male 16.6%
55-64 Β· unknown 0.1%
65+ Β· female 30.5%
65+ Β· male 35.9%
65+ Β· unknown 0.3%

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