Bluejay Rising US Inactive
SHREWSBURY FOR SENATE
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Ad copy
Political campaigns are exciting because they’re urgent, and the impact is quick to see, but we also need a more strategic investment in building up the working-class electorate. The 2024 election reflects what happens when we ignore the bread-and-butter issues working families care about. Bluejay Rising is a West Virginia community organization born out of Zach Shrewsbury's community-service-centric senatorial campaign. West Virginians are resilient, resourceful, and caring people who deserve to lead and decide the future of their own communities. Join us in building a movement rooted in courage, protection, kindness, determination, selflessness, resilience, and hope.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 45.2/100 |
| Spend / Reach / Long. / Eff. | 25.8 · 61.7 · 32.5 · 61.0 |
| Spend range | USD 500–599 |
| Impressions | 20,000 – 24,999 |
| CPM (≈ $/1k impr) | USD 24.42 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 119 (2024-11-18 → 2025-03-17) |
| Created | 2024-11-18 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | WV — Zachary Shrewsbury |
| Surfaced by | “senate:Zachary Shrewsbury” |
🧠 AI analysis
| Issue | jobs labor |
| Framing | issue advocacy |
| Message type | fundraising |
| Emotional appeal | anger |
| Production tier | diy amateur |
| Who pictured | candidate, workers labor |
| Symbols | none |
| Call to action | donate |
| Standout element | Bold white-on-blue class war declaration overlay beneath a candid outdoor rally video frame |
| Tactic | The incendiary 'class war' slogan creates urgency and ideological identity, anchoring a community-organizing fundraising pitch in populist economic grievance to mobilize small-dollar donors. |
Where it ran (delivery by region)
| West Virginia | 11.6% |
| California | 10.1% |
| New York | 6.5% |
| Virginia | 6.4% |
| Florida | 5.2% |
| Pennsylvania | 4.6% |
| Washington | 3.6% |
Who saw it (delivery)
| 18-24 · female | 0.4% |
| 45-54 · male | 2.9% |
| 65+ · male | 14.3% |
| 65+ · female | 38.7% |
| 55-64 · unknown | 0.6% |
| 55-64 · male | 6.4% |
| 55-64 · female | 17.4% |
| 45-54 · unknown | 0.3% |
| 45-54 · female | 7.4% |
| 18-24 · male | 0.4% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 2.0% |
| 35-44 · female | 4.3% |
| 25-34 · unknown | 0.1% |
| 25-34 · male | 1.4% |
| 25-34 · female | 2.1% |
| 18-24 · unknown | 0.1% |
| 65+ · unknown | 0.9% |
