TEAM HAGERTY
Hold China Accountable
The Communist Chinese regime must be held accountable for the Wuhan coronavirus. Sign the petition if you agree!
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| Overall score | 47.5/100 |
| Spend / Reach / Long. / Eff. | 34.7 · 81.7 · 3.9 · 69.6 |
| Spend range | USD 1,000–1,499 |
| Impressions | 150,000 – 174,999 |
| CPM (≈ $/1k impr) | USD 7.69 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 15 (2020-04-22 → 2020-05-07) |
| Created | 2020-04-22 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | TN — Bill Hagerty |
| Surfaced by | “senate:Bill Hagerty” |
| Issue | foreign policy defense |
| Framing | attack opponent |
| Message type | list building survey |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | sign petition |
| Standout element | Xi Jinping cutout superimposed over a distressed blood-red Chinese flag with bold 'CHINA MUST PAY' text |
| Tactic | Uses xenophobic fear and anger appeals by pairing a menacing image of a foreign adversary's leader with an aggressive accusatory headline to drive petition sign-ups and list-building. |
| Tennessee | 100.0% |
| 65+ · male | 18.5% |
| 55-64 · female | 12.4% |
| 35-44 · male | 6.3% |
| 55-64 · male | 18.2% |
| 65+ · female | 20.9% |
| 45-54 · male | 13.1% |
| 45-54 · female | 5.7% |
| 25-34 · male | 2.3% |
| 35-44 · female | 1.7% |
| 25-34 · female | 0.5% |
| 45-54 · unknown | 0.1% |
| 65+ · unknown | 0.1% |
| 25-34 · unknown | 0.0% |
| 35-44 · unknown | 0.0% |
| 55-64 · unknown | 0.1% |