Chuck Morse for NH US Inactive
Chuck Morse for NH
Ad copy
Traveling to see family is going to be more expensive this year thanks to the Biden administration's higher gas prices!
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 19.0/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 24.3 · 0.3 · 51.2 |
| Spend range | <USD 99 |
| Impressions | 100 – 999 |
| CPM (≈ $/1k impr) | USD 90.08 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 2 (2021-12-29 → 2021-12-31) |
| Created | 2021-12-29 |
| Creative variants | 1 body · 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NH — Chuck Morse |
| Surfaced by | “senate:Chuck Morse” |
🧠 AI analysis
| Issue | energy environment |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | money cash, family |
| Call to action | learn more |
| Standout element | Green gas station price sign dominating the frame with $3.09–$3.39 prices prominently displayed |
| Tactic | The ad leverages a relatable pocketbook pain point — holiday family travel costs — and blames the Biden administration directly, pairing emotional family imagery language with a visceral, real-world gas price sign to drive economic anxiety. |
Where it ran (delivery by region)
| New Hampshire | 100.0% |
Who saw it (delivery)
| 45-54 · male | 13.5% |
| 35-44 · male | 6.8% |
| 55-64 · male | 12.8% |
| 65+ · unknown | 1.4% |
| 65+ · female | 27.0% |
| 65+ · male | 23.6% |
| 25-34 · female | 1.4% |
| 55-64 · female | 6.8% |
| 25-34 · male | 2.7% |
| 18-24 · female | 2.0% |
| 35-44 · female | 1.4% |
| 45-54 · female | 0.7% |
