Haley Stevens US Inactive
HALEY STEVENS FOR CONGRESS
Help Us Meet Our Goal
Ad copy
Almost $1,000,000 has been spent by Republican dark money groups in our race. We flipped this district blue and can keep it that way, but we need to meet our FEC fundraising goal. Any contribution will help us get there.
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 41.9/100 |
| Spend / Reach / Long. / Eff. | 30.5 · 70.7 · 1.9 · 64.4 |
| Spend range | USD 800–899 |
| Impressions | 50,000 – 59,999 |
| CPM (≈ $/1k impr) | USD 15.45 |
| Est. audience size | — |
| Days live | 8 (2020-03-23 → 2020-03-31) |
| Created | 2020-03-23 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MI — Haley Stevens |
| Surfaced by | “senate:Haley Stevens” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Selfie-style outdoor video frame creating an intimate, unpolished direct-to-voter appeal |
| Tactic | Leverages fear of dark money as urgency trigger to drive FEC deadline fundraising while the casual selfie format builds personal authenticity and lowers donor resistance. |
Where it ran (delivery by region)
| Michigan | 100.0% |
Who saw it (delivery)
| 45-54 · male | 13.7% |
| 55-64 · male | 15.5% |
| 35-44 · female | 6.5% |
| 65+ · male | 15.7% |
| 55-64 · female | 12.8% |
| 65+ · female | 13.0% |
| 35-44 · male | 13.3% |
| 45-54 · female | 7.8% |
| 45-54 · unknown | 0.3% |
| 55-64 · unknown | 0.4% |
| 65+ · unknown | 0.5% |
| 35-44 · unknown | 0.4% |
