Haley Stevens US Inactive
HALEY STEVENS FOR CONGRESS
Keep Dark Money Out
Ad copy
Republican dark money groups are trying to flip our district back to red. We’re fighting to stop them, but we need help meeting our FEC fundraising goal to keep them at bay. Chip in what you can to keep Michigan blue!
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 40.3/100 |
| Spend / Reach / Long. / Eff. | 31.7 · 66.9 · 1.9 · 60.7 |
| Spend range | USD 900–999 |
| Impressions | 35,000 – 39,999 |
| CPM (≈ $/1k impr) | USD 25.32 |
| Est. audience size | — |
| Days live | 8 (2020-03-23 → 2020-03-31) |
| Created | 2020-03-23 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MI — Haley Stevens |
| Surfaced by | “senate:Haley Stevens” |
🧠 AI analysis
| Issue | democracy elections |
| Framing | contrast comparison |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | diy amateur |
| Who pictured | candidate |
| Symbols | money cash |
| Call to action | donate |
| Standout element | Selfie-style outdoor video with oversized sunglasses creating an informal, authentic candidate-to-constituent feel |
| Tactic | Urgency-driven fundraising appeal leveraging fear of dark money and FEC deadline pressure to motivate immediate small-dollar donations from the Democratic base. |
Where it ran (delivery by region)
| Michigan | 100.0% |
Who saw it (delivery)
| 45-54 · male | 11.4% |
| 55-64 · female | 14.3% |
| 35-44 · male | 9.3% |
| 45-54 · female | 9.5% |
| 65+ · female | 16.8% |
| 65+ · male | 15.7% |
| 55-64 · unknown | 0.4% |
| 35-44 · female | 6.0% |
| 55-64 · male | 15.6% |
| 45-54 · unknown | 0.3% |
| 35-44 · unknown | 0.2% |
| 65+ · unknown | 0.5% |
