📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Haley Stevens US Inactive

Haley Stevens for Congress

ad creative

🚨Fundraising deadline 🚨

Help us meet our end of quarter goals!

Ad copy

Donald Trump won this district by four points in 2016 and he knows if Frontline Democrats like me lose in 2020, Republicans will retake the House. We can’t let that happen. Will you chip in NOW to help us meet our end of quarter goals before the deadline hits? >>

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score38.4/100
Spend / Reach / Long. / Eff.38.3 · 61.7 · 1.4 · 52.3
Spend rangeUSD 1,500–1,999
Impressions20,000 – 24,999
CPM (≈ $/1k impr)USD 77.76
Est. audience size
Days live6 (2019-09-24 → 2019-09-30)
Created2019-09-24
Creative variants1 body · 1 headline
Platforms
Languagesen
CandidateMI — Haley Stevens
Surfaced by“senate:Haley Stevens”

🧠 AI analysis

Issuedemocracy elections
Framingpositive candidate
Message typefundraising
Emotional appealurgency
Production tierunknown
Who picturednone
Symbolsnone
Call to actiondonate
Standout elementblank white image with no visual content
TacticThe ad relies entirely on copy-driven urgency, using a fundraising deadline and Trump-won-district framing to motivate donors with fear of Republican House takeover.

Where it ran (delivery by region)

California15.0%
New York7.2%
Florida6.1%
Texas5.0%
Washington3.9%
Pennsylvania3.7%
Massachusetts3.6%

Who saw it (delivery)

35-44 · unknown 0.3%
25-34 · unknown 0.1%
55-64 · female 13.1%
65+ · male 15.7%
65+ · female 19.5%
25-34 · male 5.6%
45-54 · male 9.2%
45-54 · female 7.3%
55-64 · male 13.3%
35-44 · male 8.0%
25-34 · female 2.4%
35-44 · female 4.3%
45-54 · unknown 0.2%
65+ · unknown 0.7%
55-64 · unknown 0.4%

Similar ads (same issue, matching framing or emotional appeal)

Sherrod Brown
OH — Sherrod Brown 189d live
Roy Cooper
NC — Roy Cooper 104d live
Mallory McMorrow
MI — Mallory Mcmorrow 85d live
Dan Osborn
NE — Dan Osborn 113d live
Graham Platner
ME — Graham Platner 58d live
Alexander Vindman
FL — Alexander Vindman 64d live
Raja for Congress
IL — S Krishnamoorthi 109d live
Jon Ossoff
GA — Jon Ossoff 60d live