PEOPLE FOR BEN
STOP Trump from slashing Social Security!
Quickly -- I need you to sign my emergency Social Security petition. Social Security is now on Trump’s chopping block. I need 10,000 signatures to send him a POWERFUL message: If you lay a finger on Social Security, we WILL kick you out of office. ⬇️
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 50.9/100 |
| Spend / Reach / Long. / Eff. | 34.7 · 63.8 · 48.5 · 56.4 |
| Spend range | USD 1,000–1,499 |
| Impressions | 25,000 – 29,999 |
| CPM (≈ $/1k impr) | USD 45.44 |
| Est. audience size | — |
| Days live | 177 (2020-02-05 → 2020-07-31) |
| Created | 2020-02-05 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NM — Ben Ray Luján |
| Surfaced by | “senate:NM — Ben Ray Luján” |
| Issue | social security medicare |
| Framing | issue advocacy |
| Message type | list building survey |
| Emotional appeal | urgency |
| Production tier | unknown |
| Who pictured | none |
| Symbols | none |
| Call to action | sign petition |
| Standout element | content-removed placeholder screen obscuring the actual ad creative |
| Tactic | The ad uses an urgent petition frame with a specific signature goal and a direct threat to Trump to drive list-building sign-ups among voters protective of Social Security. |
| California | 9.4% |
| New York | 7.5% |
| Texas | 6.4% |
| Florida | 5.7% |
| Pennsylvania | 4.9% |
| Ohio | 4.2% |
| Illinois | 3.9% |
| 65+ · female | 38.5% |
| 55-64 · female | 26.0% |
| 45-54 · female | 12.8% |
| 35-44 · female | 8.6% |
| 18-24 · female | 5.2% |
| 25-34 · female | 8.9% |