Julia Letlow for Congress
For too long, our hardworking teachers, firefighters, and police officers have paid the price for WEP and GPO. We’ve led the charge in Congress on this issue since day one, and we won’t rest until these unfair provisions are repealed.
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 46.3/100 |
| Spend / Reach / Long. / Eff. | 29.2 · 73.9 · 14.3 · 67.7 |
| Spend range | USD 700–799 |
| Impressions | 70,000 – 79,999 |
| CPM (≈ $/1k impr) | USD 9.99 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 53 (2022-09-17 → 2022-11-09) |
| Created | 2022-09-17 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | LA — Julia Letlow |
| Surfaced by | “senate:Julia Letlow” |
| Issue | social security medicare |
| Framing | issue advocacy |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | professional |
| Who pictured | seniors, workers labor, police |
| Symbols | us flag, money cash |
| Call to action | learn more |
| Standout element | Bold red 'UNFAIRLY PENALIZED' text dominating the image alongside a contemplative senior figure suggesting financial distress |
| Tactic | The ad uses empathy and righteous indignation to position Letlow as a champion for a specific aggrieved constituency, making a technical policy issue (WEP/GPO repeal) feel personally urgent and emotionally resonant. |
| Louisiana | 99.8% |
| Mississippi | 0.1% |
| Arkansas | 0.1% |
| Texas | 0.0% |
| Alabama | 0.0% |
| Missouri | 0.0% |
| Oklahoma | 0.0% |
| 25-34 · unknown | 0.0% |
| 35-44 · unknown | 0.1% |
| 65+ · unknown | 0.3% |
| 45-54 · unknown | 0.1% |
| 55-64 · unknown | 0.2% |
| 25-34 · female | 1.0% |
| 65+ · male | 10.0% |
| 35-44 · male | 2.3% |
| 45-54 · female | 16.1% |
| 45-54 · male | 5.8% |
| 55-64 · male | 8.5% |
| 65+ · female | 25.3% |
| 55-64 · female | 23.5% |
| 35-44 · female | 6.4% |
| 25-34 · male | 0.4% |