FRIENDS OF SHERROD BROWN
“We need to be able to use all our tools to level the playing field,” said Brown.
When foreign countries cheat our trade laws, we need to hold them accountable. That's what Ohio workers deserve -- an opportunity to compete.
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| Overall score | 59.6/100 |
| Spend / Reach / Long. / Eff. | 52.4 · 100.0 · 15.2 · 70.9 |
| Spend range | USD 6,000–6,999 |
| Impressions | 1,000,000 – 0 |
| CPM (≈ $/1k impr) | USD 6.5 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 56 (2024-08-13 → 2024-10-08) |
| Created | 2024-08-13 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | OH — Sherrod Brown |
| Surfaced by | “senate:Sherrod Brown” |
| Issue | jobs labor |
| Framing | issue advocacy |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | workers labor |
| Symbols | factory industry |
| Call to action | learn more |
| Standout element | Dramatic silhouetted steel mill smokestacks against a vivid red-orange sunset sky evoking both industrial pride and urgency |
| Tactic | The ad leverages a Cleveland.com news article as third-party credibility to frame Brown as a fighter for Ohio workers against unfair foreign trade practices, combining economic nationalism with blue-collar identity. |
| Ohio | 100.0% |
| Unknown | 0.0% |
| 18-24 · female | 9.2% |
| 45-54 · male | 6.7% |
| 65+ · male | 2.5% |
| 65+ · female | 2.6% |
| 55-64 · unknown | 0.0% |
| 55-64 · male | 4.0% |
| 55-64 · female | 3.2% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 5.5% |
| 18-24 · male | 9.3% |
| 35-44 · unknown | 0.2% |
| 35-44 · male | 12.7% |
| 35-44 · female | 11.0% |
| 25-34 · unknown | 0.2% |
| 25-34 · male | 16.4% |
| 25-34 · female | 15.9% |
| 18-24 · unknown | 0.3% |
| 65+ · unknown | 0.0% |