Brian Bengs for South Dakota US Inactive
Brian Bengs for Senate
Ad copy
John Thune takes us South Dakota voters for granted. He thinks our Senate seat is his because he has the “R” next to his name. Meanwhile, he votes against our best interests with opposition to: - Capping insulin at $35 a month - Authorizing Medicare to negotiate cheaper drug prices - Extending the $600 per month Child Tax Credit to working families
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 31.4/100 |
| Spend / Reach / Long. / Eff. | 11.9 · 50.6 · 0.8 · 62.5 |
| Spend range | USD 100–199 |
| Impressions | 7,000 – 7,999 |
| CPM (≈ $/1k impr) | USD 19.93 |
| Est. audience size | 100,001 – 500,000 |
| Days live | 4 (2022-10-20 → 2022-10-24) |
| Created | 2022-10-19 |
| Creative variants | 1 body · 0 headline |
| Platforms | |
| Languages | en |
| Candidate | SD — Brian Bengs |
| Surfaced by | “senate:Brian Bengs” |
🧠 AI analysis
| Issue | healthcare |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | none |
| Standout element | Facebook content-removed placeholder screen revealing the ad was pulled for disclaimer noncompliance |
| Tactic | The ad uses a specific legislative voting record to paint incumbent Thune as out of touch with working South Dakotans, leveraging concrete policy failures (insulin, drug prices, child tax credit) to drive emotional resentment and contrast against the challenger. |
Where it ran (delivery by region)
| South Dakota | 99.9% |
| Nebraska | 0.1% |
| Minnesota | 0.0% |
Who saw it (delivery)
| 45-54 · unknown | 0.1% |
| 25-34 · male | 2.5% |
| 55-64 · unknown | 0.2% |
| 18-24 · male | 0.5% |
| 18-24 · unknown | 0.0% |
| 18-24 · female | 0.9% |
| 35-44 · male | 4.3% |
| 45-54 · male | 5.6% |
| 65+ · male | 12.6% |
| 25-34 · unknown | 0.2% |
| 55-64 · male | 9.4% |
| 65+ · female | 28.6% |
| 55-64 · female | 15.5% |
| 45-54 · female | 9.9% |
| 35-44 · female | 5.9% |
| 65+ · unknown | 0.3% |
| 25-34 · female | 3.4% |
| 35-44 · unknown | 0.1% |
