DAVID ROTH FOR US SENATE
In April we will file our first quarterly FEC report. We want to have a strong showing. Even though we are focused on grassroots efforts, it still costs money to campaign statewide. Can you chip in to show Mike Crapo that we are serious about sending him home? https://secure.actblue.com/donate/2022fb
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 19.2/100 |
| Spend / Reach / Long. / Eff. | 0.0 Β· 24.3 Β· 1.1 Β· 51.2 |
| Spend range | <USD 99 |
| Impressions | 100 β 999 |
| CPM (β $/1k impr) | USD 90.08 |
| Est. audience size | 1,001 β 5,000 |
| Days live | 5 (2022-03-26 β 2022-03-31) |
| Created | 2022-03-25 |
| Creative variants | 1 body Β· 0 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ID β David Roth |
| Surfaced by | βsenate:David Rothβ |
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | donate |
| Standout element | Red thermometer graphic visually dramatizing the fundraising deadline urgency |
| Tactic | Classic end-of-quarter FEC deadline fundraising appeal using a ticking-clock thermometer metaphor to manufacture urgency and frame the donation as a competitive statement against the incumbent opponent. |
| Idaho | 81.8% |
| Washington | 2.4% |
| Oregon | 1.6% |
| Texas | 1.2% |
| Hawaii | 1.2% |
| Arizona | 1.2% |
| Pennsylvania | 0.8% |
| 65+ Β· unknown | 0.4% |
| 18-24 Β· female | 0.4% |
| 35-44 Β· female | 1.2% |
| 25-34 Β· unknown | 0.4% |
| 25-34 Β· male | 2.0% |
| 55-64 Β· female | 21.4% |
| 55-64 Β· male | 12.7% |
| 65+ Β· female | 33.3% |
| 65+ Β· male | 17.1% |
| 18-24 Β· male | 1.2% |
| 25-34 Β· female | 2.0% |
| 35-44 Β· male | 1.2% |
| 45-54 Β· female | 3.6% |
| 45-54 Β· male | 2.4% |
| 55-64 Β· unknown | 0.8% |