Ben Ray Luján US Inactive
PEOPLE FOR BEN
10,000 SIGNATURES NEEDED >>
Bring back President Obama’s critical environmental protections!
Ad copy
I’m absolutely disgusted. President Trump just AXED Barack Obama’s critical anti-pollution measures. Quickly -- I need 10,000 immediate signatures telling Trump to reinstate them. ⬇️
↗ View in Meta Ad Library (the live creative — image/video/layout)
Performance proxies
| Overall score | 46.9/100 |
| Spend / Reach / Long. / Eff. | 27.6 · 55.8 · 48.8 · 55.4 |
| Spend range | USD 600–699 |
| Impressions | 10,000 – 14,999 |
| CPM (≈ $/1k impr) | USD 51.96 |
| Est. audience size | — |
| Days live | 178 (2020-02-04 → 2020-07-31) |
| Created | 2020-02-04 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | NM — Ben Ray Luján |
| Surfaced by | “senate:NM — Ben Ray Luján” |
🧠 AI analysis
| Issue | energy environment |
| Framing | issue advocacy |
| Message type | list building survey |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | sign petition |
| Standout element | Facebook content-removed placeholder replacing the actual ad creative, exposing a disclaimer compliance issue |
| Tactic | The ad uses outrage-driven language ('absolutely disgusted') and an urgent signature threshold to convert anger over Trump's rollback of Obama-era pollution rules into list-building petition sign-ups. |
Where it ran (delivery by region)
| California | 11.6% |
| New York | 10.0% |
| Texas | 6.1% |
| Florida | 5.8% |
| Illinois | 4.5% |
| Pennsylvania | 4.1% |
| Massachusetts | 3.6% |
Who saw it (delivery)
| 45-54 · unknown | 0.1% |
| 25-34 · female | 13.9% |
| 65+ · male | 7.1% |
| 35-44 · male | 2.6% |
| 55-64 · unknown | 0.2% |
| 18-24 · male | 4.3% |
| 25-34 · male | 5.9% |
| 55-64 · male | 3.7% |
| 45-54 · male | 1.7% |
| 35-44 · unknown | 0.2% |
| 45-54 · female | 4.5% |
| 65+ · female | 24.3% |
| 55-64 · female | 11.6% |
| 35-44 · female | 5.4% |
| 18-24 · unknown | 0.2% |
| 65+ · unknown | 0.3% |
| 25-34 · unknown | 0.2% |
| 18-24 · female | 13.8% |
