ROUNDS FOR SENATE
SIGN THE PETITION >>>
Bernie and AOC’s radical Green New Deal would destroy South Dakota’s economy and our jobs! Sign if you AGREE that we must stop this radical deal and the socialists behind it.
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| Overall score | 25.1/100 |
| Spend / Reach / Long. / Eff. | 0.0 · 34.4 · 7.4 · 58.7 |
| Spend range | <USD 99 |
| Impressions | 1,000 – 1,999 |
| CPM (≈ $/1k impr) | USD 33.01 |
| Est. audience size | — |
| Days live | 28 (2019-12-18 → 2020-01-15) |
| Created | 2019-12-18 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | SD — Mike Rounds |
| Surfaced by | “senate:Mike Rounds” |
| Issue | energy environment |
| Framing | attack opponent |
| Message type | list building survey |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | opponent |
| Symbols | none |
| Call to action | sign petition |
| Standout element | Desaturated cutout photos of Bernie Sanders and AOC on a dark green background with bold yellow STOP stamp graphic |
| Tactic | Classic fear-and-identity tactic: paints national progressive figures as outside socialist threats to local South Dakota jobs, using a petition CTA to build the email list while activating anti-left sentiment. |
| South Dakota | 100.0% |
| 45-54 · unknown | 0.1% |
| 18-24 · male | 0.1% |
| 55-64 · unknown | 0.2% |
| 65+ · unknown | 0.4% |
| 45-54 · female | 6.7% |
| 25-34 · female | 0.6% |
| 35-44 · unknown | 0.1% |
| 18-24 · female | 0.1% |
| 65+ · male | 18.0% |
| 55-64 · male | 19.5% |
| 45-54 · male | 9.9% |
| 65+ · female | 21.5% |
| 35-44 · female | 2.2% |
| 25-34 · male | 1.7% |
| 35-44 · male | 3.5% |
| 55-64 · female | 15.3% |