AMY MCGRATH FOR SENATE, INC.
Something incredible is happening here in Kentucky. This grassroots team CAN make this Mitch’s final year in the Senate if we all step up in this final, critical stretch. Will you chip in now?
↗ View in Meta Ad Library (the live creative — image/video/layout)
| Overall score | 58.0/100 |
| Spend / Reach / Long. / Eff. | 67.8 · 100.0 · 3.9 · 60.1 |
| Spend range | USD 25,000–29,999 |
| Impressions | 1,000,000 – 0 |
| CPM (≈ $/1k impr) | USD 27.5 |
| Est. audience size | — |
| Days live | 15 (2020-10-19 → 2020-11-03) |
| Created | 2020-10-19 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | KY — Amy Mcgrath |
| Surfaced by | “senate:Amy Mcgrath” |
| Issue | democracy elections |
| Framing | positive candidate |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | unknown |
| Who pictured | candidate |
| Symbols | none |
| Call to action | donate |
| Standout element | Facebook content removal notice replacing the actual ad creative |
| Tactic | The ad itself is obscured by a platform policy removal notice, making its persuasion tactic — urgency-driven fundraising framing McConnell's defeat as imminent — only recoverable from the copy, not the visual. |
| California | 15.5% |
| New York | 6.9% |
| Florida | 5.5% |
| Texas | 5.2% |
| Washington | 4.5% |
| Pennsylvania | 3.8% |
| Illinois | 3.8% |
| 45-54 · unknown | 0.3% |
| 35-44 · male | 5.1% |
| 65+ · unknown | 0.4% |
| 35-44 · unknown | 0.2% |
| 18-24 · female | 0.8% |
| 45-54 · female | 12.9% |
| 65+ · male | 9.7% |
| 45-54 · male | 7.2% |
| 55-64 · female | 17.9% |
| 25-34 · unknown | 0.2% |
| 65+ · female | 18.3% |
| 18-24 · male | 0.7% |
| 55-64 · male | 9.2% |
| 25-34 · male | 3.2% |
| 35-44 · female | 9.3% |
| 25-34 · female | 4.3% |
| 55-64 · unknown | 0.3% |
| 18-24 · unknown | 0.0% |