📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
← back to library

Marcus C Williams 4 Rochester US Inactive

Marcus C Williams Campaign

ad creative

Petition Signing Drive with Marcus C Williams

Come sign my petition to help me get on an independent line for City council. ANYONE can sign no matter what your party as long as you live in the city as long as you're registered to vote even if you're not registered to a party.

Ad copy

You Matter, Come Sign to Help Marcus C Williams get an Independent Line. Any City Resident Can Sign. Sat, May 17 10AM-12PM @ Neutral Grounds Cafe 321 Exchange St (Corn Hill) Or Thurs, May 22 5:30PM-8PM @ Bible Baptist Temple 706 South Ave Rear Parking Lot #RochesterNY #Rochester #TeamMarcus #CommunityFirst

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score27.0/100
Spend / Reach / Long. / Eff.0.0 · 43.0 · 0.0 · 65.1
Spend range<USD 99
Impressions3,000 – 3,999
CPM (≈ $/1k impr)USD 14.14
Est. audience size50,001 – 100,000
Days live1 (2025-05-16 → 2025-05-17)
Created2025-05-16
Creative variants1 body · 1 headline
Platformsfacebook
Languagesen
CandidateNC — Marcus Williams
Surfaced by“senate:Marcus Williams”

🧠 AI analysis

Issuedemocracy elections
Framingpositive candidate
Message typegotv mobilization
Emotional appealurgency
Production tiersemi pro
Who picturedcandidate, diverse crowd
Symbolsnone
Call to actionsign petition
Standout elementBold yellow event banner with candidate giving thumbs-up against a purple background crowd scene
TacticThe ad uses inclusive 'You Matter' framing and multiple event locations to lower barriers to participation and maximize petition signatures for ballot access.

Where it ran (delivery by region)

New York100.0%

Who saw it (delivery)

18-24 · female 0.4%
18-24 · male 0.4%
18-24 · unknown 0.0%
25-34 · female 9.0%
25-34 · male 6.8%
25-34 · unknown 0.3%
35-44 · female 15.4%
35-44 · male 8.6%
35-44 · unknown 0.0%
45-54 · female 12.6%
45-54 · male 7.2%
45-54 · unknown 0.1%
55-64 · female 12.8%
55-64 · male 7.1%
65+ · female 13.1%
65+ · male 6.2%

Similar ads (same issue, matching framing or emotional appeal)

Sherrod Brown
OH — Sherrod Brown 189d live
Roy Cooper
NC — Roy Cooper 104d live
Mallory McMorrow
MI — Mallory Mcmorrow 85d live
Dan Osborn
NE — Dan Osborn 113d live
Graham Platner
ME — Graham Platner 58d live
Alexander Vindman
FL — Alexander Vindman 64d live
Raja for Congress
IL — S Krishnamoorthi 109d live
Jon Ossoff
GA — Jon Ossoff 60d live