FRIENDS OF SHERROD BROWN
When Bernie Moreno stole from his employees, they sued to get their money back.
When Bernie Moreno stole from his employees, they sued to get their money back.
When Bernie Moreno stole from his employees, they sued to get their money back.
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| Overall score | 55.4/100 |
| Spend / Reach / Long. / Eff. | 52.4 · 94.0 · 8.8 · 66.4 |
| Spend range | USD 6,000–6,999 |
| Impressions | 500,000 – 599,999 |
| CPM (≈ $/1k impr) | USD 11.82 |
| Est. audience size | 500,001 – 1,000,000 |
| Days live | 33 (2024-07-12 → 2024-08-14) |
| Created | 2024-07-12 |
| Creative variants | 3 body · 3 headline |
| Platforms | facebook, instagram |
| Languages | — |
| Candidate | OH — Sherrod Brown |
| Surfaced by | “senate:Sherrod Brown” |
| Issue | jobs labor |
| Framing | attack opponent |
| Message type | persuasion |
| Emotional appeal | anger |
| Production tier | professional |
| Who pictured | workers labor |
| Symbols | none |
| Call to action | learn more |
| Standout element | Dark, shadowy close-up of opponent with bold 'CAN'T TRUST' overlay creating a menacing mugshot-like frame |
| Tactic | Classic contrast attack using wage theft allegations to disqualify the opponent on character and economic betrayal, directly targeting working-class voters. |
| Ohio | 100.0% |
| 45-54 · unknown | 0.1% |
| 45-54 · female | 9.2% |
| 35-44 · unknown | 0.1% |
| 18-24 · unknown | 0.0% |
| 18-24 · female | 0.5% |
| 55-64 · unknown | 0.1% |
| 25-34 · male | 4.2% |
| 65+ · male | 13.0% |
| 65+ · female | 19.2% |
| 65+ · unknown | 0.2% |
| 45-54 · male | 9.2% |
| 55-64 · male | 10.7% |
| 55-64 · female | 12.4% |
| 35-44 · female | 8.1% |
| 25-34 · female | 3.6% |
| 18-24 · male | 0.6% |
| 35-44 · male | 8.8% |
| 25-34 · unknown | 0.0% |