THE MARKEY COMMITTEE
Bob Massie is a progressive champion who has been working to protect our planet for decades. I am very grateful to have his support.
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| Overall score | 42.7/100 |
| Spend / Reach / Long. / Eff. | 25.8 · 73.9 · 1.1 · 70.0 |
| Spend range | USD 500–599 |
| Impressions | 70,000 – 79,999 |
| CPM (≈ $/1k impr) | USD 7.33 |
| Est. audience size | — |
| Days live | 5 (2020-01-14 → 2020-01-19) |
| Created | 2020-01-14 |
| Creative variants | 1 body · 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | MA — Ed Markey |
| Surfaced by | “senate:Ed Markey” |
| Issue | energy environment |
| Framing | issue advocacy |
| Message type | persuasion |
| Emotional appeal | fear |
| Production tier | semi pro |
| Who pictured | none |
| Symbols | none |
| Call to action | sign petition |
| Standout element | koala silhouetted against raging orange wildfire inferno |
| Tactic | The visceral wildfire footage and imperiled wildlife create an emotional fear appeal around climate crisis urgency, framed by a credible progressive endorsement to reinforce Markey's green credentials. |
| Massachusetts | 100.0% |
| 55-64 · male | 4.9% |
| 55-64 · female | 5.5% |
| 65+ · unknown | 0.1% |
| 18-24 · unknown | 0.1% |
| 55-64 · unknown | 0.1% |
| 25-34 · unknown | 0.2% |
| 35-44 · unknown | 0.2% |
| 45-54 · female | 5.9% |
| 65+ · female | 5.6% |
| 18-24 · male | 7.9% |
| 35-44 · female | 7.7% |
| 45-54 · male | 7.6% |
| 18-24 · female | 4.7% |
| 35-44 · male | 13.7% |
| 65+ · male | 4.0% |
| 25-34 · female | 10.8% |
| 25-34 · male | 20.9% |
| 45-54 · unknown | 0.1% |