Janet Mills US Inactive
Mills for Maine
[URGENT] Keep Our Campaign Going Strong
Donate today so we have the resources we need to defeat far-right Republican Paul LePage and re-elect Janet in 2022.
Ad copy
Maine will be home to one of the most competitive races in 2022, and The Hill named Janet as one of the ๐ฆ๐จ๐ฌ๐ญ ๐ฏ๐ฎ๐ฅ๐ง๐๐ซ๐๐๐ฅ๐ ๐ ๐จ๐ฏ๐๐ซ๐ง๐จ๐ซ๐ฌ ๐๐๐๐ข๐ง๐ ๐ซ๐-๐๐ฅ๐๐๐ญ๐ข๐จ๐ง ๐ข๐ง ๐๐๐๐. This will be a consequential election, and far-right Republicans are already investing big. We canโt afford to have Paul LePage back in the Governorโs Office. Rush a $10 donation right now so we can prove to the GOP that this seat isnโt up for grabs.
โ View in Meta Ad Library (the live creative โ image/video/layout)
Performance proxies
| Overall score | 50.6/100 |
| Spend / Reach / Long. / Eff. | 29.2 ยท 65.4 ยท 46.3 ยท 61.4 |
| Spend range | USD 700โ799 |
| Impressions | 30,000 โ 34,999 |
| CPM (โ $/1k impr) | USD 23.06 |
| Est. audience size | 100,001 โ 500,000 |
| Days live | 169 (2022-01-27 โ 2022-07-15) |
| Created | 2022-01-26 |
| Creative variants | 1 body ยท 1 headline |
| Platforms | facebook, instagram |
| Languages | en |
| Candidate | ME โ Janet Mills |
| Surfaced by | โsenate:Janet Millsโ |
๐ง AI analysis
| Issue | democracy elections |
| Framing | contrast comparison |
| Message type | fundraising |
| Emotional appeal | urgency |
| Production tier | unknown |
| Who pictured | none |
| Symbols | none |
| Call to action | donate |
| Standout element | Facebook content-removed placeholder used as the actual ad image, signaling policy noncompliance |
| Tactic | The ad leverages fear of a Paul LePage return and a credibility-borrowing media citation to manufacture urgency and drive small-dollar donations. |
Where it ran (delivery by region)
| Maine | 62.8% |
| Massachusetts | 5.4% |
| New York | 3.4% |
| New Hampshire | 3.4% |
| Vermont | 2.5% |
| California | 2.0% |
| Connecticut | 1.8% |
Who saw it (delivery)
| 18-24 ยท unknown | 0.0% |
| 55-64 ยท unknown | 0.4% |
| 45-54 ยท male | 3.5% |
| 55-64 ยท female | 15.7% |
| 25-34 ยท female | 2.9% |
| 45-54 ยท female | 9.7% |
| 45-54 ยท unknown | 0.1% |
| 65+ ยท unknown | 0.6% |
| 35-44 ยท female | 8.1% |
| 35-44 ยท unknown | 0.1% |
| 55-64 ยท male | 6.8% |
| 65+ ยท female | 32.8% |
| 65+ ยท male | 14.3% |
| 25-34 ยท male | 1.4% |
| 25-34 ยท unknown | 0.1% |
| 18-24 ยท male | 0.2% |
| 18-24 ยท female | 0.2% |
| 35-44 ยท male | 2.8% |
