πŸ“Œ The Swipe File

political ad inspiration Β· sourced from Meta Ad Library πŸ“Š Analytics βš– Compare πŸ“„ Playbook πŸ”‘ Access
← back to library

Dr. Roger Marshall US Inactive

NRSC

ad creative

STOP BIDEN >>>

RESPONSE REQUESTED

Ad copy

π’π‡πŽπ”π‹πƒ π‰πŽπ„ ππˆπƒπ„π π‘π„π’πˆπ†π? We want to hear from you!

β†— View in Meta Ad Library (the live creative β€” image/video/layout)

Performance proxies

Overall score43.8/100
Spend / Reach / Long. / Eff.34.7 Β· 72.4 Β· 5.2 Β· 62.8
Spend rangeUSD 1,000–1,499
Impressions60,000 – 69,999
CPM (β‰ˆ $/1k impr)USD 19.22
Est. audience sizeβ€”
Days live20 (2022-01-13 β†’ 2022-02-02)
Created2022-01-12
Creative variants1 body Β· 1 headline
Platformsfacebook
Languagesen
CandidateKS β€” Roger Marshall
Surfaced byβ€œsenate:KS β€” Roger Marshall”

🧠 AI analysis

Issuecandidate character bio
Framingattack opponent
Message typelist building survey
Emotional appealanger
Production tiersemi pro
Who picturedopponent
Symbolsnone
Call to actionsurvey poll
Standout elementYES/NO poll buttons overlaid on an unflattering photo of Biden mid-gesture with progress bar manufacturing urgency
TacticClassic list-building disguised as a poll, using a loaded resignation question, a fake response counter, and a milestone gamification tactic to drive sign-ups under the guise of civic participation.

Where it ran (delivery by region)

Ohio6.5%
Kentucky5.5%
Pennsylvania5.4%
Texas4.7%
Tennessee4.7%
New York4.6%
Florida4.4%

Who saw it (delivery)

55-64 Β· unknown 0.1%
18-24 Β· male 6.9%
65+ Β· unknown 0.1%
18-24 Β· unknown 0.1%
25-34 Β· male 8.6%
25-34 Β· female 7.7%
65+ Β· female 8.5%
18-24 Β· female 5.9%
55-64 Β· male 10.1%
35-44 Β· unknown 0.1%
45-54 Β· female 8.5%
35-44 Β· female 8.5%
35-44 Β· male 8.2%
55-64 Β· female 9.7%
65+ Β· male 8.5%
45-54 Β· male 8.3%
25-34 Β· unknown 0.1%
45-54 Β· unknown 0.1%

Similar ads (same issue, matching framing or emotional appeal)

Reid W. Rasner
WY β€” Reid Rasner 122d live
Lindsey Graham
SC β€” Lindsey Graham 5d live
Julia Letlow
LA β€” Julia Letlow 23d live
Lindsey Graham
SC β€” Lindsey Graham 14d live
Dr. Roger Marshall
KS β€” Roger Marshall 79d live
Dan Osborn for Senate
NE β€” Dan Osborn 10d live
John Deaton for US Senate
MA β€” John Deaton 32d live
Reid W. Rasner
WY β€” Reid Rasner 29d live