NRSC
RESPONSE REQUESTED
ππππππ πππ πππππ ππππππ? We want to hear from you!
β View in Meta Ad Library (the live creative β image/video/layout)
| Overall score | 43.8/100 |
| Spend / Reach / Long. / Eff. | 34.7 Β· 72.4 Β· 5.2 Β· 62.8 |
| Spend range | USD 1,000β1,499 |
| Impressions | 60,000 β 69,999 |
| CPM (β $/1k impr) | USD 19.22 |
| Est. audience size | β |
| Days live | 20 (2022-01-13 β 2022-02-02) |
| Created | 2022-01-12 |
| Creative variants | 1 body Β· 1 headline |
| Platforms | |
| Languages | en |
| Candidate | KS β Roger Marshall |
| Surfaced by | βsenate:KS β Roger Marshallβ |
| Issue | candidate character bio |
| Framing | attack opponent |
| Message type | list building survey |
| Emotional appeal | anger |
| Production tier | semi pro |
| Who pictured | opponent |
| Symbols | none |
| Call to action | survey poll |
| Standout element | YES/NO poll buttons overlaid on an unflattering photo of Biden mid-gesture with progress bar manufacturing urgency |
| Tactic | Classic list-building disguised as a poll, using a loaded resignation question, a fake response counter, and a milestone gamification tactic to drive sign-ups under the guise of civic participation. |
| Ohio | 6.5% |
| Kentucky | 5.5% |
| Pennsylvania | 5.4% |
| Texas | 4.7% |
| Tennessee | 4.7% |
| New York | 4.6% |
| Florida | 4.4% |
| 55-64 Β· unknown | 0.1% |
| 18-24 Β· male | 6.9% |
| 65+ Β· unknown | 0.1% |
| 18-24 Β· unknown | 0.1% |
| 25-34 Β· male | 8.6% |
| 25-34 Β· female | 7.7% |
| 65+ Β· female | 8.5% |
| 18-24 Β· female | 5.9% |
| 55-64 Β· male | 10.1% |
| 35-44 Β· unknown | 0.1% |
| 45-54 Β· female | 8.5% |
| 35-44 Β· female | 8.5% |
| 35-44 Β· male | 8.2% |
| 55-64 Β· female | 9.7% |
| 65+ Β· male | 8.5% |
| 45-54 Β· male | 8.3% |
| 25-34 Β· unknown | 0.1% |
| 45-54 Β· unknown | 0.1% |