📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access
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Amy McGrath US Inactive

AMY MCGRATH FOR SENATE, INC.

ad creative

Mitch Only Values Power

Help us defeat him. Join us.

Ad copy

Mitch McConnell wants to cut Medicare and Social Security to lower the debt, but he has no problem passing a giant tax cut for his rich friends and corporate allies. Enough. Join the team that’ll defeat Mitch in 2020.

↗ View in Meta Ad Library (the live creative — image/video/layout)

Performance proxies

Overall score60.5/100
Spend / Reach / Long. / Eff.65.7 · 91.4 · 29.5 · 55.2
Spend rangeUSD 20,000–24,999
Impressions400,000 – 449,999
CPM (≈ $/1k impr)USD 52.94
Est. audience size
Days live108 (2019-12-04 → 2020-03-21)
Created2019-12-04
Creative variants1 body · 1 headline
Platformsfacebook, instagram
Languagesen
CandidateKY — Amy Mcgrath
Surfaced by“senate:Amy Mcgrath”

🧠 AI analysis

Issuesocial security medicare
Framingattack opponent
Message typepersuasion
Emotional appealanger
Production tierunknown
Who picturednone
Symbolsnone
Call to actionnone
Standout elementRemoved content notice replacing the actual ad, revealing platform enforcement action
TacticThe ad copy leverages economic populism by framing McConnell as hypocritically protecting wealthy donors while threatening senior entitlements, using the rallying cry 'Mitch Only Values Power' to drive opposition-motivated engagement.

Where it ran (delivery by region)

California8.2%
Florida8.1%
New York6.0%
Ohio5.3%
Pennsylvania5.1%
Michigan4.6%
Illinois4.3%

Who saw it (delivery)

25-34 · unknown 0.0%
55-64 · female 19.5%
25-34 · male 0.6%
35-44 · male 1.1%
45-54 · female 4.8%
45-54 · male 3.6%
25-34 · female 0.8%
55-64 · male 11.9%
65+ · female 36.7%
35-44 · unknown 0.0%
65+ · male 18.7%
55-64 · unknown 0.1%
65+ · unknown 0.2%
18-24 · male 0.2%
45-54 · unknown 0.0%
18-24 · female 0.3%
18-24 · unknown 0.0%
35-44 · female 1.4%

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